Marketing Communications Specialist

Vor 5 Tagen

Lüneburg, Niedersachsen, Deutschland Nordson Corporation Vollzeit

At Nordson Corporation, we're driven by collaboration and a passion for innovation. Our employees thrive in an environment where we help each other reach our personal best and enable our company to continuously improve and grow, and our customers to succeed.

Nordson Adhesive Dispensing Systems (ADS) sets the global standard in hot melt machines and dispensing, coating, and laminating systems. Manufacturers rely on our equipment for packaging, product assembly and surface treatment applications. With a leading services and support network, we help our customers worldwide increase manufacturing efficiencies and produce the highest quality products.

As a member of our marketing team, you will have the opportunity to work in a dynamic and collaborative environment, where your ideas and contributions will be valued and respected.

Key Responsibilities:

  • Planning, development, coordination and management of B2B marketing and communication measures for the Nonwoven division
  • Expansion and further development of existing marketing and communication activities, particularly in the online area
  • Conception and implementation of sales promotion measures in collaboration with product management and marketing
  • Creation of target group-specific marketing and communication materials for case studies, press releases, data sheets, presentations, trade fairs, websites, social media, etc.
  • Content management of social media channels and digital marketing campaigns
  • Conception, planning and implementation of customer events, trade fairs and webinars
  • Controlling online marketing activities in the area of search engine optimization (SEO) as well as development and implementation of best practices Implementation with SEO / analysis evaluations (Google Analytics)
  • Early recognition of new marketing trends and technologies
  • Ensuring corporate standards in marketing materials

Requirements:

  • Bachelor's or Master's degree in Marketing or other relevant business degree is preferred;
  • +5 years of progressive experience in marketing of technical products while demonstrating business acumen and ability to drive results

Skills and Abilities:

  • Experience in the development and implementation of sales and marketing strategies in a technical B2B environment
  • Extensive knowledge in the conceptual preparation of technical issues requiring explanation and their implementation in various media forms
  • Confident handling of SEO tools and marketing automation tools
  • Experience in managing and dealing with external service providers / agencies
  • Good knowledge of project management
  • Business fluent in English
  • Very good knowledge of MS Office

If you're interested in a challenging role that allows you to grow and develop your skills, please apply online with your CV.

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