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Manager of Marketing Initiatives

vor 2 Monaten


Bayreuth, Bayern, Deutschland CYBEX GMBH Vollzeit

Key Responsibilities:

  • Ensure exceptional consumer engagement within the Juvenile Sector, leveraging product marketing and communication expertise across various channels, including digital platforms and point of sale.
  • Serve as the primary contact for marketing campaign inquiries from diverse departments such as GTM, Product Management, Trade Marketing, International Marketing, Digital Teams, and Sales.
  • Aim to create a unified message for both internal and external stakeholders, ensuring clarity in portfolio hierarchy, messaging, and communication strategies for each sub-brand.
  • Play a vital role in the Go-to-Market process and the global campaign implementation by providing specialized product knowledge.
  • Oversee the creation of marketing assets in alignment with Go-to-Market schedules.
  • Initiate the concept development for new product marketing campaigns by briefing relevant stakeholders and coordinating pre-production planning and post-production follow-up for all campaign materials.
  • Manage briefings for landing pages and product detail pages on e-commerce platforms, assisting digital teams with product image guidelines, feature prioritization, product descriptions, and localized content.
  • Collaborate with the Trade Marketing Team to develop a comprehensive point-of-sale strategy that aligns with brand, sub-brand, and category objectives during Go-to-Market and launch phases.
  • Act as a liaison with the PR & Social Media Team to provide essential campaign and product information for the development of a Social Media Communication Plan, reactivation strategies, and support for lifestyle and influencer content creation.
  • Foster collaboration with the International Marketing Team to enable both global and local teams to execute campaigns seamlessly while promoting continuous information sharing to cultivate a global perspective.

Qualifications:

  • Bachelor's or Master's degree in Marketing or a related business discipline.
  • Extensive professional experience as a Marketing Manager in a brand-focused or consumer-centric environment.
  • Proficient in Microsoft Office applications.
  • Capable of strategic and operational planning and management.
  • Demonstrates a proactive approach with a strong sense of initiative and determination.
  • A resilient, team-oriented individual who empowers stakeholders through comprehensive product marketing expertise.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across various teams and stakeholders.
  • Proficient in English; knowledge of German is a plus.

Note: Please include your portfolio with your application to provide a clearer understanding of your qualifications and fit for the role.