Senior Product Marketing Manager
vor 19 Stunden
We are seeking a highly skilled Senior Product Marketing Manager to join our team at Altium. As a key member of our cloud business unit, you will be responsible for developing positioning, go-to-market strategy, and sales tools for our Altium 365 electronics development platform and corresponding applications and integrations.
Key Responsibilities- Develop clear and compelling messaging and positioning that conveys our differentiated value to our various customers across the electronics development process;
- Understand our customers and the reasons they buy, and use the insights to build buyer personas that sales and marketing can leverage to do their jobs more effectively;
- Plan, coordinate, and launch several Altium 365 apps and/or integrations each year;
- Partner cross-functionally to drive and support initiatives that build market leadership, market awareness, pipeline, and revenue;
- Work with our sales team to ensure they can effectively tell our product stories in a way that resonates with prospects;
- Create product content such as sales presentations, one-pagers, demonstrations, and website copy;
- Help the content team write blog posts, white papers, and other technical content;
- Develop and deliver content for webinars and events to communicate our product value;
- Work closely with the Demand Generation team on marketing campaigns to drive pipeline and retention for your products;
- Communicate customer feedback and market trends to product management to inform product enhancements and roadmap direction;
- Research the competition to continually refine our messaging and positioning, influence product direction, and enable sales to win;
- Celebrate our customers by contributing to case studies, stories, and testimonials, leveraging our products to build credibility in the market.
- BS in an engineering discipline, BSEE or BSME preferred
- 5+ years of product marketing experience of a technical product, experience marketing SaaS/cloud products preferred
- Native or near-native speaker of English, fluency in at least one more major European language (German, French, Spanish, Italian) is a big plus
- Experience working with and marketing Systems Engineering, Model Based System Engineering, and requirements tools like Valispace, Jama, DOORs, etc is preferred
- Excellent communication, writing, and editing skills
- Experience working with creative teams on visual concepts, graphics, videos, and other visuals to support product positioning and content strategy
- Strong project and organizational skills with the ability to optimally structure and prioritize work
- Good analytical skills – comfortable manipulating data and drawing insights
- Energy and enthusiasm to evangelize Altium 365 to colleagues and the market
- Comfortable with ambiguity, problem-solving, a fast-paced agile environment, and working with a remote team spread over Europe and the United States
Altium is transforming the way electronics are designed and built. From startups to world's technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before.
We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry.
Based in San Diego, California, Altium is a recognized leader in the global electronics sector, relentlessly pushing the boundaries of innovation with its advanced software-based solutions.
Our Altium 365 platform is an open, cloud-based solution that supports every phase of the electronics development lifecycle, from the initial concept to the final product realization, and guarantees a smooth, integrated, and efficient workflow throughout the product development process.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.
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