Marketing Manager
vor 2 Monaten
Instagrid is a leading provider of portable power supplies, dedicated to shaping a world where advanced technology meets environmental responsibility. Our mission is to liberate clean energy now, making it possible for professional workers worldwide to replace combustion generators and create safer workplaces.
Job DescriptionWe are seeking a highly skilled Marketing Manager to join our global team in the DACH region (Germany, Austria, and Switzerland). As a key member of our marketing team, you will play a vital role in establishing Instagrid as a leading brand in these countries.
Key Responsibilities- Develop and Execute Localized Marketing Strategies: Create and implement marketing plans tailored to the DACH region, aligned with the Instagrid brand.
- Collect Market Insights and Data: Gather information on key industries and use it to shape and inform localized content and campaigns.
- Identify and Leverage Local Marketing Channels: Enhance market awareness and generate leads through online and offline campaigns, focusing on acquiring, nurturing, and engaging customers.
- Transform Product Positioning into Compelling Marketing Messages: Develop marketing messages that resonate with local target audiences and industries.
- Manage and Create Engaging Content: Develop and adapt content across various formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade fair materials.
- Ensure Availability of Localized Sales Support Materials: Provide sales teams with localized sales support materials, including brochures, sales decks, and other collateral.
- Manage Local Marketing Initiatives and Budgets: Analyze the performance and effectiveness of marketing initiatives, including trade fair campaigns, to enhance their impact.
- Organize and Participate in Trade Fairs and Exhibitions: Ensure successful Instagrid representation and the promotion of our products and solutions.
- Bachelor's Degree in Marketing, Communications, or a Related Field
- Several Years of Marketing Experience, supported by a proven track record.
- Experience in One of Our Verticals, such as construction or film & media, is a must.
- Flexible, Positive Attitude with Entrepreneurial Hands-on Drive and Growth-Driven Spirit
- Strong Communication and Influencing Skills
- German Native and Good Proficiency in English
- Experience with Marketing Automation Platforms, Tools, and Content Management Systems
- Familiarity with Social Media Management
- Understanding of CRM Systems (e.g., Salesforce) and Data Analytics
At Instagrid, we are deeply committed to equal employment opportunities and believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation, or place of origin. Working as a team, we treat each other with respect and value each other's opinions to achieve our common goals.
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