Senior Marketing Manager, Games

Vor 4 Tagen


Munich, Bayern, Deutschland Tencent Vollzeit
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our Global Publishing Team at Level Infinite. As a key member of our team, you will be responsible for shaping the launch strategies for game titles across our portfolio.

Key Responsibilities
  • Audience Strategy: Develop and execute audience growth and engagement plans in collaboration with game studio teams and regional publishing teams.
  • Content Strategy: Work with game studios to identify and amplify relevant content to deliver growth and engagement objectives.
  • Regional Amplification: Lead the localization of our global content strategy and support local activations in close collaboration with regional publishing teams.
  • Audience Intelligence: Partner with User Research, Data Intelligence, and Regional Marketing teams to build player insights and inform global strategy.
Requirements
  • Bachelor's degree and above in a relevant field.
  • 8+ years of marketing management experience, preferably in the video game industry.
  • Proven track record of building growth, engagement, and retention strategies.
  • Experience running branded campaigns on major content platforms, including YouTube and TikTok.
  • Strong passion for the games industry and ability to communicate effectively with cross-functional teams.
  • Good understanding of content and market trends, with the ability to adapt to different time zones and priorities.


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