Product Marketing Lead DSB EMEA Position

Vor 3 Tagen

Berlin, Berlin, Deutschland Bayer Vollzeit

At Bayer, we're driven to solve the world's toughest challenges and strive for a world where health for all and hunger for none is a real possibility.

We're changing the way we work – for higher productivity, faster innovation, and better results. Our approach is called Dynamic Shared Ownership (DSO).

As a Product Marketing Lead DSB EMEA, you'll collaborate with stakeholders to define and execute Go To Market strategies for our products across EMEA countries.

Your key responsibilities will include:

  • Developing clear and resonant positioning and messaging that addresses the needs of our target customers.
  • Creating and maintaining strategic elements, such as ICPs, personas, value propositions, and establishing a comprehensive asset framework.
  • Collaborating with marketing, product, sales, and customer success to develop top-tier enablement materials for diverse customer segments and geographical regions.
  • Acting as a crucial link between the marketing team and product management, shaping the right approach and customer experience with marketing instruments.

We're looking for a talented individual with a university degree in science or marketing, and several years of experience in Product Marketing ideally for a Software/IT product within the Healthcare space.

As a team-player with strong interpersonal skills and a humble approach to collaboration, you'll be able to communicate clearly and concisely with multiple stakeholders.

We offer a competitive compensation package, flexible work models, and a range of benefits that prioritize your well-being and career growth.

At Bayer, we're committed to diversity and inclusion, and we welcome applicants from diverse backgrounds.

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