Product Marketing Manager
vor 2 Wochen
Verve is a leading provider of privacy-first omnichannel ad platforms and gaming solutions. Our mission is to revolutionize the advertising industry by delivering innovative, data-driven solutions that drive results and growth for our customers.
Job SummaryWe are seeking a highly motivated and experienced Product Marketing Manager to join our global product marketing team. As a Product Marketing Manager, you will be responsible for driving and scaling go-to-market efforts for our performance-focused ad marketplace. You will work closely with cross-functional teams, including product management, sales, and marketing, to develop and execute product launch plans that meet the needs of our customers.
Key Responsibilities- Develop and execute product launch plans that drive adoption and revenue growth
- Work with product management to identify customer segments and validate user stories for product and feature releases
- Own the creation of all marketing assets, including product messaging, positioning, sales training, and product demos
- Assist in the development of competitive research initiatives, including researching competitors and maintaining an ongoing competitive intelligence document
- Own content creation for whitepapers, reports, presentations, product releases, emails, videos, and product landing pages
- Work with corporate marketing to define content adoption metrics and identify thought leadership opportunities
- Research industry trends and present actionable findings to the marketing and product leadership
- Organize monthly training sessions for sales to ensure market readiness
- BA/BS degree and at least 3-5 years of relevant experience in executing product launch plans, with 2 years in product marketing or sales enablement
- Solid understanding of the digital advertising ecosystem, with AdTech experience a plus
- Experience in performance marketing or user acquisition with mobile apps is also a plus
- Fluent in English, with exceptional written and verbal communication skills
- Proven track record in content creation, market research, and team collaboration
- Strong interpersonal skills, with an emphasis on teamwork, ownership, and initiative
- Familiarity with tools used within the product or marketing tech stack, including Hubspot, Figma, and Presentation software
- Join a multicultural team of over 55 nationalities and be part of a dynamic, entrepreneurial environment
- Benefit from working with experienced professionals in the industry and constantly grow with us
- Enjoy a comprehensive benefits package, including wellness days, training budget, and language classes
- Take advantage of our Employee Referral Bonus and Employee Shares Purchase Plan
- Enjoy food and beverage benefits with colleagues and participate in team events
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