Marketing Brand Specialist

vor 2 Monaten

Lauf an der Pegnitz, Bayern, Deutschland THOMAS SABO Vollzeit
Brand Manager Position Overview

As a **Brand Manager** at **THOMAS SABO**, you will play a pivotal role in shaping and executing our brand vision. Your responsibilities will encompass the following:

  • Strategic Development: Formulate and execute comprehensive brand strategies and marketing initiatives that resonate with our target audience.
  • Market Insights: Perform in-depth market research to gauge consumer preferences, identify market trends, and analyze competitive landscapes within the jewelry and lifestyle industries.
  • Brand Storytelling: Craft engaging narratives for the Charm Club and Sterling-Silver brands, ensuring a cohesive message across all platforms.
  • Collaboration: Work closely with the design team to foster innovation and curate product assortments that align with brand identity.
  • Creative Briefs: Develop detailed briefs for the design team and assist in pricing strategies to optimize product offerings.
  • Integrated Campaigns: Plan and implement multifaceted marketing campaigns that include digital marketing, social media outreach, public relations, events, and strategic partnerships.
  • Partnership Management: Establish and nurture relationships with external agencies, suppliers, and partners to support brand initiatives while adhering to brand standards.
  • Performance Monitoring: Track and evaluate key performance indicators related to brand health, sales metrics, and customer engagement to assess campaign effectiveness.
  • Industry Awareness: Stay informed about industry trends, emerging technologies, and best practices in brand management to drive innovation and maintain a competitive edge.
Qualifications:
  • Bachelor's degree in Business Administration with a concentration in Marketing or a related discipline.
  • Proven experience in Brand Management, ideally within the jewelry or lifestyle sectors.
  • Strong grasp of brand fundamentals, marketing tactics, and consumer behavior.
  • Creative mindset with a strong affinity for storytelling and brand development.
  • Exceptional communication skills for effective collaboration with cross-functional teams.
  • Strategic mindset to design and execute integrated marketing strategies successfully.
  • Highly organized and detail-oriented with robust project management capabilities.
  • Fluency in German and English; proficiency in additional languages is advantageous.
  • Willingness to travel occasionally to support brand initiatives and events.

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