Digital Engagement Manager

vor 2 Wochen

Munich, Bayern, Deutschland EQS Group Vollzeit

About EQS Group

EQS Group is a leading international cloud software provider in the areas of corporate compliance and investor relations. Our mission is to empower organizations to seamlessly manage compliance processes and provide a comprehensive solution for corporate compliance needs.

Our Culture

We value a trusting environment and lifelong learning for individual development. Our team is dedicated to fostering an inclusive workplace environment that values equal employment opportunities. We believe in the power of diversity and its impact on our overall success.

Key Responsibilities

  • Design and execute targeted digital campaigns to nurture customer relationships.
  • Collaborate closely with the marketing team to develop content assets that align with customer needs and interests.
  • Define and help realize the best online experience for customers around support, product information, and success resources.
  • Plan and execute customer journey maps, leveraging data and analytics to optimize customer engagement and conversion rates.
  • Coordinate with the events team to plan and execute virtual events, webinars, and other online initiatives to engage customers.
  • Identify upselling and cross-selling opportunities to drive growth and maximize customer value.

Requirements

  • At least 2 years of relevant experience in planning and executing digital after-sales customer experiences, preferably in the B2B and/or SaaS space.
  • Commercial mindset and ability to identify up- and cross-selling opportunities that align with customer needs.
  • Exceptional project management and interpersonal skills to plan and execute multiple initiatives simultaneously with multiple internal stakeholders.
  • Strong understanding of digital customer experience optimization.
  • Experience with marketing automation platforms and tools, such as HubSpot, MS Dynamics, or Salesforce.
  • Strong analytical skills to measure and analyze campaign performance, identify areas for improvement, and make data-driven decisions.
  • Proficiency in CRM systems and databases to track customer interactions, analyze data, and drive effective customer engagement strategies.
  • Strong written and verbal communication skills for interacting with customers through digital channels.
  • Work on a C1 level in English and German. Additional major European languages would be a plus.
  • Bachelor's degree in business administration, marketing, or IT, or equivalent work experience.

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