Digital Marketing Manager

Vor 5 Tagen

Karlsruhe, Baden-Württemberg, Deutschland TeamViewer Vollzeit

About the Role

We're seeking an experienced Digital Marketing Manager to join our Performance Marketing team at TeamViewer. In this role, you'll drive demand and adoption for our entire product range across relevant PPC advertising platforms. Your responsibilities will include:

  • Developing strategies, overseeing, and executing initiatives to increase paid media traffic & performance for Global Program
  • Ownership of structure, tactical direction, optimization, budget pacing, and efficient lead production of SEA Campaigns
  • Researching and communicating the competitive landscape of specific products in the paid media market using 3rd party tools such as SEMrush, Google Keyword Tool, and Google Trends
  • Running A/B test experiments on text/visual ads to produce the best conversion rates experience for clients and increase conversion rates. Collaborating with content & creative team for ads and landing page creation
  • Combining strategic vision with technical expertise in tracking and measurement tools
  • Collaborating with key stakeholders to align product communication and presentation
  • Managing the external SEA agencies that support the company in the SEM sector and working closely with the global SEM and marketing team

Requirements

  • 3+ years of experience managing high-volume search and display advertising campaigns (preferably in B2B SaaS or agency/platform settings)
  • Degree in Marketing, Media, Communication Management, or related fields (relevant professional experience also considered)
  • Mandatory experience with Google search; familiarity with Yahoo, Bing, Yandex, Baidu, or Naver is desirable
  • Understanding of Tracking, UTM, Attribution & Adobe analytics
  • Possessing strong analytical skills and industry presence, as well as innate curiosity and aptitude
  • Fluency in English, additional languages, such as German, are a plus
  • Hands-on mentality, ability to multitask, and work independently
  • Excellent communication skills and a passion for challenges

What We Offer

  • Onsite Onboarding in our HQ office for an optimal start
  • Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks, and regular salary reviews
  • Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
  • Public transport friendly offices
  • Option to lease an e-bike or use one of electric cars
  • Special terms for local gyms
  • Access to Corporate Benefits platform with many discounts
  • Regular Team events and company-wide celebrations
  • Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
  • Hybrid and Flexible work time with up to 50% home office
  • Work From Abroad Program allowing up to 40 days of work outside your contracting country
  • We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us

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