Digital Marketing Coordinator
vor 4 Wochen
Join our team at Industrial Application Software GmbH as a Marketing Specialist, where your expertise will contribute to the evolution of businesses.
Key Responsibilities- Collaborate with the marketing manager to design and execute comprehensive advertising initiatives across various platforms.
- Organize and facilitate promotional events and contests to enhance brand visibility.
- Develop cross-marketing alliances with other organizations.
- Create and distribute engaging content on social media channels.
- Enhance website performance through search engine optimization.
- Analyze web traffic metrics to inform marketing strategies.
- Conduct market research through customer surveys to better understand target demographics.
- Coordinate with internal teams to develop and standardize digital assets.
- Monitor the effectiveness of digital assets and suggest improvements.
- Research current digital trends and marketing technologies to align with our strategies.
- Work with internal stakeholders to ensure digital marketing strategies align with overall business goals.
- Assist in developing strategies to maintain a strong digital presence across global offices.
- Manage the organization’s online marketing strategy by planning and executing digital campaigns.
- Identify market trends and insights to inform decision-making.
- Oversee the company’s social media presence on platforms such as Facebook, Instagram, and LinkedIn.
- Contribute to shaping our brand voice, delivering compelling messaging to our audiences.
- Collaborate with internal teams to create storytelling opportunities that highlight our brand and products.
- Lead our public relations strategy, working with external partners and agencies.
- Prepare executives for attendance at conferences and events, including speaking engagements.
- Manage our social media accounts and contribute to the creation of engaging content across marketing channels.
- Exceptional communication and interpersonal abilities.
- Strong understanding of B2B technology, international trade, software, and ERP systems.
- Over 5 years of experience in public relations or executive communications.
- Proficient in writing for various digital formats, including emails, articles, blog posts, and social media updates.
- 5+ years of experience in public relations and marketing.
- Comprehensive onboarding and training in our dynamic work environment and software.
- Opportunities for professional growth in a globally active organization.
- Competitive salary based on performance.
- Engaging projects with opportunities for quick responsibility.
- Open communication and streamlined decision-making processes.
- A dedicated and collaborative team awaits your contribution.
Interested in making an impact?
We welcome your application documents, including your earliest possible start date and salary expectations.
If you have any inquiries, feel free to reach out. We look forward to connecting with you.
Industrial Application Software is an internationally active technology provider with over 30 years of experience.
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