App Marketing Team Lead

vor 3 Wochen


Köln, Nordrhein-Westfalen, Deutschland Redcare Pharmacy Vollzeit

About Redcare Pharmacy:

We are a leading e-pharmacy in Europe, driven by innovation and passionate teams. Our mission is to create a healthy work environment where every employee feels valued and inspired to contribute to our vision of making healthcare accessible to all.

About the role:

We are seeking a dynamic and committed App Marketing Team Lead to shape our app marketing initiatives in 6 countries. This leadership role will oversee and manage our App Marketing efforts, ensuring strategic alignment and execution. You will also establish and lead a future app marketing team.

Key Responsibilities:

  • Lead App Marketing Initiatives & Team: Oversee and manage our App Marketing efforts across six countries, ensuring strategic alignment and execution.
  • Engagement and Retention: Enhance app engagement by designing and executing tailored CRM activities, app-specific promotions, and retargeting campaigns.
  • Growth Strategy Development: Craft and implement comprehensive plans to expand our active app user base through mobile web-to-app marketing and paid acquisition channels.
  • App Store Optimization: Take ownership of our app store pages, employing App Store Optimization (ASO) techniques to drive increased traffic and visibility.
  • Cross-Functional Collaboration: Foster and maintain strong, trust-based relationships with key app stakeholders, including teams from product, CRM, customer acquisition, creative, and analytics.

About You:

  • You have demonstrated expertise in app marketing with several years of relevant experience.
  • Your actions are driven by a strong customer focus as well as a data-driven approach.
  • You are fluent in English, and other language skills like German, French, or Italian would be a plus.
  • You can work remotely a lot if you like, but you are willing to meet in our Cologne office once a month.

About Your Benefits:

  • Work from Home: We offer flexible work arrangements, including remote work options.
  • Kindergarten Grant: We offer a kindergarten grant to support our employees with childcare costs.
  • Mental Health: We provide access to mental health resources and support.
  • Personal Development: We offer training and development opportunities to help you grow in your career.
  • Flexibility: We offer flexible work arrangements to support your work-life balance.
  • Mobility: We provide a fully costed Deutschland Ticket for your commute.
  • Sports & Health: We offer a range of sports and health benefits to support your well-being.


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