Aktuelle Jobs im Zusammenhang mit Consumer Experience Strategist - Hamburg, Hamburg - British American Tobacco
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Consumer Experience Manager
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Brand Experience Strategist
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Consumer Experience Strategist
vor 2 Monaten
Shape the Future of Consumer Engagement at BAT Germany
We are seeking a driven and innovative Consumer Experience Manager to join our dynamic Marketing team in Hamburg. In this role, you will play a pivotal part in shaping the consumer journey across multiple product categories, driving impactful campaigns and activations that resonate with our target audience.
Your Responsibilities:
- Lead the development and execution of comprehensive 360-degree marketing campaigns, ensuring seamless integration across all channels.
- Collaborate closely with creative agencies to conceptualize and deliver compelling digital content that captivates consumers.
- Manage e-commerce initiatives and optimize the user experience for a seamless online journey.
- Analyze campaign performance metrics and leverage insights to refine strategies and maximize results.
- Stay ahead of market trends and contribute to the successful launch of new products.
- Partner with cross-functional teams to create engaging and cohesive brand experiences.
- Present clear and concise reports on campaign performance and recommendations to senior stakeholders.
Your Profile:
- Possess a Master's degree in Marketing or a related field.
- Have 2-3 years of proven experience in marketing, ideally within the consumer goods industry.
- Demonstrate exceptional stakeholder management and communication skills.
- Exhibit a proactive mindset and a passion for innovation.
- Be fluent in both German and English.
