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Creative Director

vor 2 Monaten

Herzogenaurach, Bayern, Deutschland Adidas Vollzeit
{"title": "Senior Designer", "description": "

Senior Designer

Purpose and Overall Relevance for the Organisation

As a Senior Designer at Adidas, you will be responsible for developing industry-leading creative solutions for assigned concepts or categories. Your goal will be to create a highly relevant, desirable, and distinct Adidas brand image that serves athlete-led brand moments and system solutions for categories.

Key Responsibilities

  1. Lead the creative development for concepts or systems across multiple athlete and consumer touchpoints, from solution/product to the event or to category handover.
  2. Develop concepts and creative strategies that fulfill objectives of category-/concept briefs.
  3. Collaborate with Creative Direction and category to ensure holistic storytelling on product level.
  4. Collaborate with cross-functional team members to ensure consumer- and brand relevance on projects.
  5. Lead the execution of creative strategies to ensure end-to-end creative excellence to the event (consumer facing)/ to the category.
  6. Direct a variety of creative resources (agencies, freelancers, writers, photographers, etc.) on creative execution to ensure holistic creative excellence.
  7. Review and approve production stages of creative execution.
  8. Maximize results within given budget and timeframes.
  9. Participate in creation of annual and long-term Creative Direction strategies.
  10. Present and communicate creative solutions with clarity, effectively selling in ideas to a variety of stakeholders.
  11. Identify opportunities for improvement and change and initiate own proposals/projects.
  12. Seek out new design resources that can deliver world-class results.

Key Relationships

  1. Innovation Design (Directors, Senior Directors, VP)
  2. Business Units Design counterparts
  3. Cross-functional counterparts in Innovation for product and systems (concept, development, engineering, athlete science,...)
  4. Creative Direction organization
  5. External creative resources (agencies, freelancers, photographers, etc.,...)

Knowledge, Skills, and Abilities

  1. IT skills: Outlook, Miro, PowerPoint, Word, Excel
  2. Design skills: Sketching, 2D software (Illustrator/photoshop/...), 3D software (i.e. Blender, Gravity Sketch, Rhino,...), 3D renders software (i.e. Blender, Keyshot,...), Scripting (grasshopper, AI-generated imagery/3D, etc.,...)
  3. Strong visual and verbal skills with the ability to create relevant and impactful Design solutions
  4. Art direction of photoshoots, pre-press reviews and approvals
  5. Language: English: excellent
  6. Another European language: fluent

Requisite Education and Experience / Minimum Qualifications

  1. Undergraduate level design education or combination thereof
  2. Solid education and advanced experience in the creative development of communication tools
  3. At least 6-8 years' experience in sporting goods/fashion industry or design-related industry on managerial level
  4. Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, athlete interactions, pre-press processes)
  5. Passion for Adidas and its mission
  6. Passion for sports, culture, design
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