Creative Director Brand Strategy
vor 1 Monat
We are seeking a highly skilled and experienced Design Director to lead our Global Brand Creative team at adidas. As a key member of our creative department, you will be responsible for developing and executing industry-leading creative solutions that drive brand image and relevance.
Key Responsibilities- Lead the creative development of Brand Creative across multiple consumer touchpoints, from 2D to retail to digital and moving image.
- Develop concepts and creative strategies that meet category, concept, and brief objectives while fulfilling brand vision.
- Advise and support Communications, Business Units, and Creative Direction partners on creative interpretation and implementation of project-specific and strategic needs.
- Create and drive a creative community culture, developing unique inspiration and learning experiences.
- Collaborate with cross-functional brand partners to ensure consumer- and brand-focused creative solutions.
- Set creative and assignment-related priorities for the team.
- Lead the execution of creative strategies to ensure end-to-end creative excellence from sell-in to sell-out.
- Direct a variety of creative resources, including agencies, freelancers, videographers, and photographers, to ensure holistic creative excellence.
- Review and approve all stages of creative execution, both in-house and from external partners.
- Maximize results within given budget and timeframes.
- Participate in the creation of annual and long-term Creative Direction strategies, in support of the Senior Design Director.
- Present and communicate creative solutions with clarity, effectively selling in ideas to various stakeholders.
- Identify opportunities for improvement and change, and initiate own proposals and projects.
- Act as a thought leader for the wider Brand Creative team in the realm of creativity and brand building.
- Seek out new creative resources and platforms that can deliver world-class results.
- Senior Design Director Brand Creative
- Design Directors, Senior Designers, Director Operations
- Holistic Brand Expression Team
- Product Marketing teams
- Product Design teams
- Brand and Business Units Communications
- External Agencies and Art/Creative Directors
- External Creative Resources
- IT skills: Excel, Word, PowerPoint: advanced / Outlook
- Design apps: expert
- Strong visual and verbal skills with the ability to create impactful and exciting visuals
- Language: English: excellent
- Solid education and advanced experience in the creative development of communication tools
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and sport culture
- Passion for creativity and design
- Undergraduate level Design education or combination thereof
- At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- Minimum 2 years personnel management experience
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