Head of Customer Relationship Management

vor 3 Wochen

Berlin, Berlin, Deutschland Mister Spex Vollzeit
Shape the Future of Eyewear with Mister Spex

We're on a mission to revolutionize the eyewear industry with innovation, style, and unparalleled brand diversity. As our Head of CRM, you'll play a crucial role in shaping our customer experience and driving business growth.

Your Key Responsibilities
  • Develop and Execute a Comprehensive CRM Strategy: Design and implement a customer-centric CRM strategy that spans the entire customer journey, from lead generation to customer advocacy.
  • Optimize Customer Campaigns: Continuously test and refine automated and ad-hoc customer campaigns to improve Customer Lifetime Value (CLV), repurchase rates, and referrals.
  • Align CRM with Business Goals: Ensure CRM campaigns are aligned with business objectives, reducing discount dependence and enhancing product expertise through targeted communications.
  • Lead and Mentor the CRM Team: Foster collaboration, drive performance, and support professional growth to meet team and individual targets.
  • Analyze Customer Data: Gain insights into customer behaviors and preferences, adjusting strategies to improve engagement in collaboration with data teams.
  • Improve Internal and External Interfaces: Ensure smooth coordination between departments and external partners.
Your Qualifications
  • Extensive CRM Experience: Several years of leadership experience in e-commerce/omni-channel environments.
  • Proven CRM Strategy Development: Ability to develop profitable CRM strategies and programs that meet performance and revenue goals.
  • Campaign Optimization: Track record of building or optimizing campaigns with educational and inspirational content.
  • Email Campaign Expertise: Strong experience with email campaigns following successful lead generation.
  • Marketing Automation: Expertise in marketing automation software for online and offline campaigns.
  • Customer-Centric Mindset: Customer-centric, data-driven, and agile mindset with deep knowledge of CRM analytics, KPIs, and technical infrastructure.
  • Leadership Skills: Strong leadership skills, with a passion for continuous improvement and innovation.
  • Language Skills: Fluent in English and German (C1/C2 level).
Your Benefits
  • Exclusive Vouchers: Start your journey with a €200 voucher for a pair of glasses from our Mister Spex assortment, plus an annual voucher to celebrate each Mister Spex anniversary.
  • Work-Life Balance: Achieve the perfect work-life balance with our flexible and hybrid working model, including the option to bring your dog to the office, work abroad within the EU for up to 6 weeks, and take a sabbatical.
  • Personal Development: Your growth matters to us, with comprehensive onboarding, 360° feedback, access to learning platforms, and specialized training courses.
  • Mental Health Support: Access mental health support through our dedicated partner.
  • Family Support: We support our beloved parents with 10 days of paid vacation for childcare, fully covered by Mister Spex.
  • Sustainable Mobility: We care about your mobility and the environment, offering a 50% subsidy on public transport or a discounted bike through our partner.
  • Pension Contribution: Benefit from employer contributions to the company pension scheme.
  • Relocation Assistance: We assist with your visa process and relocation to Germany.
  • Celebratory Events: Join multiple yearly events to come together and celebrate.

Diversity and Equal Opportunity: You Matter to Us

Diversity and equal opportunity are more than just words to us. Here, you work on equal footing because every contribution counts and is valued. An open feedback culture is key to our collective success. Regardless of your background, gender, religion, disability, age, or identity, we are excited to welcome you. Your personality is our strength See you at #teamspex

Feel free to apply with your Xing or LinkedIn profile.

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