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Head of Marketing Strategy
vor 2 Monaten
About tado°:
tado° stands as the leading provider in Europe for innovative solutions aimed at optimizing energy consumption and climate control within homes. Our goal is to empower households to conserve energy while advancing the green energy movement across Europe. We are celebrated for our superior user experience, exceptional compatibility, award-winning design, and our commitment to openness with major smart home platforms. Our diverse team of over 200 professionals from 45 different nations collaborates daily to drive our mission forward, sharing insights and contributing to a vibrant and highly skilled value chain.
Role Overview:
We are seeking a Marketing Strategy Lead who possesses a deep understanding of our target customers. You are passionate about consumer insights and adept at identifying customer needs. Your primary objective will be to craft and implement the Marketing Strategy for tado°, ensuring we deliver maximum value through a range of compelling value propositions. You will collaborate closely with product managers, marketers, sales teams, and customer service to develop, test, and scale initiatives that benefit both our customers and the organization.
Key Responsibilities:
- Oversee the Strategic Marketing Planning process, including Source of Business selection, Target Audience identification, and Go-to-Market strategy.
- Establish and manage the Marketing Calendar to ensure alignment and focus.
- Utilize comprehensive market analysis to inform the marketing strategy and develop distinctive propositions that resonate across various European markets.
- Conduct assessments of potential market and product gaps within our existing and new offerings.
- Identify opportunities through interviews, data analysis, competitive research, and market evaluations, translating findings into actionable initiatives.
- Employ methodologies such as Service Design and Value Proposition Canvas to enhance our offerings.
- Initiate pilot projects with a commitment to continuous learning and improvement.
- Champion innovative proposals and engage stakeholders in your strategic plans.
- Promote value proposition thinking throughout the organization.
Qualifications:
- Master's degree in Business or Marketing.
- A minimum of 5 years of experience in a comparable role.
- Expertise in value proposition development methodologies.
- In-depth knowledge of Marketing Strategy Flow, including Market Insight, Segmentation, Targeting, and Positioning.
- Ability to present actionable market and competitor insights to senior management.
- Drive to foster and lead proposition thinking within tado°.
- Creative aptitude for developing customer-centric propositions, combined with strong analytical skills to evaluate their business viability.
- A value-driven and experimental mindset.
- Experience in a recurring revenue business model is advantageous (e.g., insurance, telecom, or energy sectors).
What We Offer:
- Flexible working hours and a remote-friendly environment within Germany, with options for temporary remote work from other EU countries.
- 30 days of paid vacation annually and contributions to a company pension scheme.
- Annual budget for Learning & Development to support your professional and personal growth, including training, coaching, and subsidized language courses.
- Opportunities to learn from highly skilled colleagues in a culture that values open and constructive feedback.
- Discounted access to fitness facilities and wellness programs.
- Health services provided by company doctors, including vaccinations and mental health support.
- Regular team events and social gatherings to foster a strong community.
tado° is committed to fostering a diverse workforce and is an equal opportunity employer. We focus on recruiting talented individuals based solely on their skills and competencies.
