Head of Marketing LAB Leader
vor 3 Wochen
The Straumann Group is a global leader in the field of aesthetic dentistry. We combine experience, scientific evidence, and innovation with passion and a commitment to uncompromising quality to offer dental professionals and patients around the world the best possible solutions. As a pioneer and market leader in dental implantology, we have consistently expanded our product portfolio in recent years. Today, we are active in all areas of aesthetic dentistry: from dental preservation, regeneration, restoration, orthodontics with transparent aligner splints to prosthetics.
We are looking for a Head of Marketing LAB & CCS
Your Responsibilities:
- Personnel responsibility, leadership, and development of the Marketing CCS department
- Derivation and support of team members in the execution of Marketing CCS tasks
- Budget responsibility, including annual budget and investment planning and monthly tracking
- Creation of the marketing strategy with a main focus on LAB & CCS
- Development and implementation of cross-media marketing campaigns and innovative sales-marketing concepts in coordination with the sales teams (field sales / internal sales)
- Planning and implementation of product launches in accordance with regulatory requirements (MDR)
- Life cycle management for existing portfolios
- Development of training and event concepts, organization with the involved departments (Education Academy and Events)
- Building up and maintaining key opinion leaders, speakers, and influencers among dental professionals and dental technicians for the Medentika and CCS area
- Coordination and implementation of cross-sectional projects (e.g. introduction of third-party products)
- Management of distributors
- Continuous competition analysis
- Strong external focus on customers, trade fairs, and congresses
- Close cooperation and coordination with the leadership of the Business Unit LAB & CCS (Head of LAB & CCS) and other team leaders and colleagues of the Business Unit
- Coordination and cooperation with the Business Unit Marketing and Digital Communication as well as the marketing departments of the Business Units Challenger Implants and Premium Implants and all involved departments, e.g. VID, Logistics, Education Academy, Events, etc.
Your Qualifications:
- Several years of experience in MedTech marketing management, preferably as a product manager or marketing manager
- German and English (negotiation and presentation secure)
- High level of commitment, flexibility, and mobility
- Travel readiness
- Completed business or economics studies
- Leadership experience
- Sales- and marketing-oriented way of thinking
This is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.
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