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Senior Marketing Strategist for EV Solutions

vor 2 Monaten

Staufen im Breisgau, Baden-Württemberg, Deutschland IKA Werke Vollzeit


Senior Marketing Strategist for EV Solutions
  • Full Time
  • Hybrid
  • With Professional Experience
Contact person

At IKA, we are dedicated to transforming innovative concepts into reality through groundbreaking advancements in laboratory, process, bioprocessing, and battery production technologies. Our team of 1000 professionals is committed to delivering excellence on a global scale.

We are seeking a proficient Senior Marketing Strategist to spearhead all marketing initiatives associated with our EV Battery Solutions.

The ideal candidate will possess a comprehensive skill set that encompasses Product Marketing, Content Marketing, and Demand Generation. This role will focus on refining our product messaging, developing persuasive sales materials in collaboration with our team, establishing a robust content marketing platform, crafting engaging content, and initiating performance marketing strategies. A creative mindset, attention to detail, and a passion for achieving measurable outcomes are essential for success in this position.

Working within the EV Battery Solutions division at IKA offers not only the chance to be at the forefront of technological advancements but also the opportunity to make a significant impact on the future of energy solutions. You will be part of a vibrant team that values collaboration, creativity, and the ambition to pioneer innovative solutions that contribute to a greener, more sustainable world.

Key Responsibilities:

  • Design and implement comprehensive marketing strategies to generate leads, nurture prospects, and support sales initiatives within our EV Battery Solutions Business Unit.
  • Enhance product promotion by refining our positioning and crafting relevant messaging that highlights our unique features.
  • Develop impactful marketing materials and sales collateral, including presentations, case studies, and product datasheets to facilitate lead generation and empower sales teams.
  • Work closely with product management and sales teams to understand customer needs, translating insights into effective marketing strategies and messaging.
  • Collaborate with the broader marketing team to establish a state-of-the-art content marketing platform.
  • Create engaging content, including gated content for our end customers, to support lead generation and customer acquisition.
  • Analyze interaction and engagement metrics to continuously enhance marketing efforts and drive higher audience engagement.
  • Initiate performance marketing campaigns to increase brand visibility and generate leads.
  • Support product launches by developing relevant materials for our salesforce and end customers.
  • Contribute to website development and optimization efforts, providing valuable insights to enhance user experience and drive conversions.

Qualifications:

  • Bachelor's degree (or higher) in Marketing, Communications, or a related field.
  • Demonstrated success in relevant B2B marketing roles, with a minimum of 5 years of experience in a similar capacity.
  • Hands-on experience across various B2B marketing domains.
  • Significant expertise in B2B product marketing, product positioning, messaging, and value proposition.
  • Strong grasp of content marketing principles and best practices, with experience in creating diverse types of content.
  • Understanding of performance marketing channels and platforms, including SEO and social media.
  • Exceptional written and verbal communication skills in English, with the ability to effectively convey complex ideas and concepts.
  • Excellent analytical skills with the ability to interpret data and metrics to inform marketing decisions.
  • Detail-oriented with strong project management capabilities.
  • Proficiency in marketing automation tools, CRM platforms, and analytics software.

What we offer you:

  • We believe that progress can only be achieved through the professional and personal development of our employees. We offer numerous opportunities for learning, support, and gaining international experience.
  • We provide our employees with a company pension scheme, as part of our commitment to being an attractive employer and ensuring our employees are well-prepared for retirement.
  • Flexibility in working hours allows you to better balance work and personal life.
  • At IKA, we offer the opportunity to lease a bicycle or e-bike at reduced rates.
  • Stay active with IKA Through our partner, we provide a wide range of sports activities at attractive prices.

Apply Online