Integrated Media Manager

vor 1 Woche

Schwalbach am Taunus, Hessen, Deutschland Procter & Gamble Vollzeit

About the Role

We are seeking a highly skilled Integrated Media Manager to lead our media campaigns with a business owner mentality, bringing our brands' vision and strategy to life for our consumers.

Key Responsibilities

  • Lead integrated media strategy and planning for a portfolio of brands across all media channels, determining the role of channels and media mix to best resonate with our audiences.
  • Leverage media planning tools, data, market understanding, and a consumer-centric approach to conduct scenario planning and audience analysis.
  • Closely partner with Digital Planner to ensure digital campaigns are successfully translated from planning to execution.
  • Act as steward of brand media investments to build channel allocations and adapt to budget changes as needed.
  • Present innovative ideas about campaigns' strategies and effective ways to reach the identified target audience, accelerating business performance, and stay ahead of the competition by analyzing, keeping pace, and in touch with industry trends.

Requirements

  • Must-Have: Experience with integrated media planning in an agency or brand setting.
  • Subject matter expertise in all media channels with a particular focus on TV and digital.
  • Experience using industry-standard planning tools & data sets to create data-driven media plans.
  • Knowledge of Germany media landscape.
  • You have completed a university degree or apprenticeship with respective work experience in Media.
  • Experience managing and working with multiple partners and campaigns.
  • Attention to detail, entrepreneurial, and growth mindset, analytical, innovative.
  • You communicate fluently in English. German skills are a plus.
  • Preferable: Experience working with Consumer-Packaged Goods' companies is highly appreciated.

What We Offer

  • Responsibilities as of Day 1 – You will have total ownership of your projects from the beginning; you will build consumer-centric, data-driven strategies, identify new and innovative media opportunities, and manage outcomes that directly impact brand growth.
  • Head Office Location: This role is based in our Germany Head Office in Schwalbach, which is an easy 15min commute from Frankfurt city center by car or 30min with a regular train connection and free shuttle service from the station to the office.
  • Flexibility: We operate a flex at work approach, with flexibility built into the role. Our media team spends 3 days of their week collaborating together in our office or at our external partners or customers. This is balanced with 2 of their days spent on focused work which most tend to do from home.
  • The chance to influence the future of our brands – evolving channels, competition, and customers reality makes working in a consumer goods business dynamic every single day.
  • A permanent employment contract with a competitive salary, yearly performance-based compensation review, and a wide range of social benefits.
  • Dynamic and respectful work environment – Our employees are at the core of everything we do. We value every individual and encourage initiatives promoting agility and work/life balance.
  • Diverse career perspectives with new job assignments every 2-3 years to gain experience in different areas of Media and with different brands.

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