Senior Growth Marketing Strategist

vor 2 Monaten

Augsburg, Bayern, Deutschland Xentral ERP Software GmbH Vollzeit
About the Role

We are seeking a highly skilled Senior Growth Marketing Manager to join our team at Xentral ERP Software GmbH. As a key member of our marketing team, you will be responsible for driving our growth story through inbound demand generation.

Key Responsibilities
  • Paid Digital: Set up and optimize all paid digital channels to maximize ROI.
  • SEA (without agency): Monitor and improve the current SEA account, adjusting bidding strategies, restructuring ad groups, and identifying negatives.
  • Paid Social: Evaluate current campaigns and define a way forward, including targeting and content strategies.
  • Retargeting Strategy: Define and implement a retargeting strategy to chase leads that didn't fill out any form.
  • SEO: Define and implement an SEO strategy, including content creation and technical improvements.
  • Other Demand Gen Channels: Support leadership in identifying, defining, and testing other demand generation channels.
Requirements
  • Minimum 4 years of experience in B2B growth marketing, preferably in a SaaS company.
  • Deep knowledge of SEA and SEO, including operational level expertise.
  • Highly quantitative and analytical driven, with experience in Excel and big data tools.
  • Hands-on mentality, with the ability to think strategically and implement directly.
About Us

Xentral ERP Software GmbH is an established tech startup with major tech investors, aiming to define a new SaaS category and empower entrepreneurs and e-commerce vendors. We grow all over Europe, and you can join us fully remote or in one of our hubs in Augsburg, Amsterdam, or Munich.

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