Marketing Manager Surgical Oncology Europe

vor 3 Wochen

Köln, Nordrhein-Westfalen, Deutschland Intuitive Vollzeit
Job Description

Primary Function of Position:

This role will be responsible for developing, leading, and implementing strategic and tactical procedures and marketing programs for Europe, focusing on thoracic and surgical oncology procedures performed with da Vinci systems.

The primary function of this position is to be able to develop and execute on the following global marketing standards at a European level:

  • Understand your market – Open/MIS rate, National/European outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and key opinion leaders (KOL)
  • Lead and maintain alignment on target incubator procedures/products – Work with US business unit, country commercial and marketing leaders to define and lead the short to long term incubator clinical strategy and procedure readiness matrix.
  • Build Value Proposition stories, tools, events and engage 3Ps (Physician, Patient, Provider) - targeted in the right sequence
  • Develop Speaker/ Teacher/ Case Observation/ Executive KOLs – with strong technique, outcomes and use of advanced technology
  • Quantify the Impact (QTI) – clinical, economic, operational evidence - of robotic surgery with da Vinci surgeons/hospitals as references
  • Align with relevant surgical and executive societies on robotic surgery with da Vinci to ensure support and partnership

Roles and Responsibilities:

Understand your market:

  • Analyze European thoracic and surgical oncology surgery market dynamics in growth areas to establish clear adoption drivers and barriers
  • Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps
  • Working with the Sr Group Manager, design, develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI in focused thoracic and surgical oncology surgery. This will include detailed market activities to be implemented in a defined timeline and budget

Maintain alignment on target procedures/products

  • Align frequently with market/country marketing and sales leadership on European procedure priorities, initiatives and tactics
  • Develop and implement with training a structured and standardize thoracic and surgical oncology surgery training pathway that enable surgeon to sustainability in each procedure indications
  • Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals
  • Work closely as needed with European product marketing teams to define marketing promotion and product requirements for new products needed to further enable key thoracic and surgical oncology surgery procedures and drive adoption

Build Value Props Stories, Tools, Events and Engage 3Ps

  • Partner with Sr Group Manager, market marketing, sales and training department to identify and support the development of sales reps—to include creating content for European company meetings
  • Deliver European clinical & capital marketing and sales tools to achieve short and long-term goals for procedures /sales quotas, products and system sales

Develop Speaker/ Teacher/ CaseObs/ Executive KOLs

  • Develops and builds surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci systems
  • Working with country marketing, develop proctors and course hosts based on surgical, clinical and teaching expertise to implement safe and effective reproducible surgical techniques with improve clinical outcomes

Quantify the Impact (QTI) – clinical, economic, strategic evidence

  • Work closely with national and global Market Access team to assist in development and execution of cost effectiveness/ value strategies in key markets
  • Develop and Validate Clinical and Economical data with case observation centers and surgeon champions

Align with relevant Surgical and Executive societies

  • Develop and implement Intuitive's presence at European conferences, including robotics symposia, post graduate (PG) courses, live surgical broadcasts and tradeshow booth promotion
  • Develop and execute European society collaboration initiatives in training and education

Qualifications

Required Knowledge, Skills, and Experience:

  • Bachelor's degree in life science or business discipline.
  • 6+ years of experience, including 3 years of Clinical/Product marketing experience in a therapeutic medical device company, thoracic, surgical oncology or General Surgery experience preferred
  • Strong Clinical, Surgical and/or Operating Theatre (Room) experience desired
  • Language (spoken and written): Required: fluent in English; Preferred: fluent in German and/or French; conversant in both
  • Proven ability to effectively position procedure/product messages and develop strong sales support to drive desired adoption
  • Demonstrated success in building clinical education and marketing programs to drive product/procedure growth
  • Experienced in managing effectively cross-functional projects and complex issues in the medical device or related industry
  • Strong track record of executing impactful key initiatives from concept to completion
  • Proven success integrating business insights into broad Marketing strategies and plans
  • Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents.
  • Self-starter with ability to take leadership in unstructured environment.
  • A keen ability to manage projects, keeping to budget, organizing, prioritizing and coping with multiple tasks
  • Strong knowledge of the MS Office product suite
  • Ability to travel 60%. International travel required
  • The job holder could be based in Germany or any Intuitive direct market countries (France, Switzerland, Benelux, Nordics or UK)

  • Marketing Manager Surgical Oncology Europe

    vor 4 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit

    Company OverviewAt Intuitive Surgical, we are driven by a mission to revolutionize minimally invasive care. Our team is united behind a shared vision: to empower physicians to heal without constraints. Through innovative technology and a commitment to excellence, we strive to make a meaningful impact on the lives of patients and healthcare professionals...

  • Marketing Manager Surgical Oncology Europe

    vor 4 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit

    Company OverviewAt Intuitive Surgical, we are driven by a mission to revolutionize minimally invasive care. Our team is united behind a shared vision: to empower physicians to heal without constraints. Through innovative technology and a commitment to excellence, we strive to make a meaningful impact on the lives of patients and healthcare professionals...

  • Marketing Manager Surgical Oncology Europe

    vor 3 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit

    Company OverviewAt Intuitive Surgical, we are driven by a mission to revolutionize minimally invasive care. Our team is united behind a shared vision: to empower physicians to heal without constraints. Through innovative technology and a commitment to excellence, we strive to make a meaningful impact on the lives of patients and healthcare professionals...

  • Marketing Manager Surgical Oncology Europe

    vor 4 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit

    Company OverviewAt Intuitive Surgical, we are driven by a shared vision: to revolutionize minimally invasive care and empower healthcare professionals to deliver life-enhancing treatments. Our commitment to innovation and excellence has made us a leader in the field of robotic-assisted surgery.We are a diverse and inclusive team, united by our passion for...

  • Marketing Manager Surgical Oncology Europe

    vor 4 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit

    Company OverviewAt Intuitive Surgical, we are driven by a shared vision: to revolutionize minimally invasive care and empower healthcare professionals to deliver life-enhancing treatments. Our commitment to innovation and excellence has made us a leader in the field of robotic-assisted surgery.We are a diverse and inclusive team, united by our passion for...

  • Marketing Manager Surgical Oncology Europe

    vor 3 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit

    Company OverviewAt Intuitive Surgical, we are driven by a shared vision: to revolutionize minimally invasive care and improve patient outcomes. Our team is united by a passion for innovation and a commitment to excellence.We are a pioneer in the field of robotic-assisted surgery, and our technology has transformed the way surgeons perform complex procedures....

  • Marketing Manager Surgical Oncology Europe

    vor 3 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit

    Company OverviewAt Intuitive Surgical, we are driven by a shared vision: to revolutionize minimally invasive care and improve patient outcomes. Our team is united by a passion for innovation and a commitment to excellence.We are a pioneer in the field of robotic-assisted surgery, and our technology has transformed the way surgeons perform complex procedures....

  • Marketing Manager Surgical Oncology Europe

    vor 1 Monat

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Vollzeit

    Job DescriptionCompany OverviewAt Intuitive, we are committed to advancing the world of minimally invasive care. Our mission is to empower physicians to heal without constraints, and we strive to foster an inclusive and diverse team that shares our passion for innovation and excellence.Job SummaryWe are seeking a highly skilled Marketing Manager to lead our...

  • Marketing Manager Surgical Oncology Europe

    vor 1 Monat

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Vollzeit

    Job DescriptionCompany OverviewAt Intuitive, we are committed to advancing the world of minimally invasive care. Our mission is to empower physicians to heal without constraints, and we strive to foster an inclusive and diverse team that shares our passion for innovation and excellence.Job SummaryWe are seeking a highly skilled Marketing Manager to lead our...

  • Marketing Manager Surgical Oncology Europe

    vor 1 Monat

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Vollzeit

    Job DescriptionCompany OverviewAt Intuitive, we are committed to advancing minimally invasive care through innovative technology and collaboration with healthcare professionals. Our mission is to empower surgeons to heal without constraints, and we strive to foster a culture of inclusivity and diversity.Job SummaryWe are seeking a highly skilled Marketing...

  • Marketing Manager Surgical Oncology Europe

    vor 1 Monat

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Vollzeit

    Job DescriptionCompany OverviewAt Intuitive, we are committed to advancing minimally invasive care through innovative technology and collaboration with healthcare professionals. Our mission is to empower surgeons to heal without constraints, and we strive to foster a culture of inclusivity and diversity.Job SummaryWe are seeking a highly skilled Marketing...

  • Marketing Manager Surgical Oncology Europe

    vor 3 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Vollzeit

    Job DescriptionThis position will play a key role in developing and executing strategic marketing plans for surgical oncology procedures in Europe, focusing on thoracic and UGI surgery. The successful candidate will have a strong understanding of the European market and be able to develop and execute effective marketing strategies to drive adoption of da...

  • Marketing Manager Surgical Oncology Europe

    vor 3 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Intuitive Vollzeit

    Job DescriptionThis position will play a key role in developing and executing strategic marketing plans for surgical oncology procedures in Europe, focusing on thoracic and UGI surgery. The successful candidate will have a strong understanding of the European market and be able to develop and execute effective marketing strategies to drive adoption of da...

  • Surgical Microscopy Sales Expert DACH

    vor 4 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Mitaka Europe Vollzeit

    Unlock Your Potential in Surgical MicroscopyWe are seeking a seasoned sales professional to join our European team at Mitaka Europe. As a Surgical Microscopy Sales Expert DACH, you will be responsible for expanding our presence in the DACH region and driving business growth through strategic partnerships and sales initiatives.Key Responsibilities:Develop and...

  • Surgical Microscopy Sales Expert DACH

    vor 4 Wochen

    Köln, Nordrhein-Westfalen, Deutschland Mitaka Europe Vollzeit

    Unlock Your Potential in Surgical MicroscopyWe are seeking a seasoned sales professional to join our European team at Mitaka Europe. As a Surgical Microscopy Sales Expert DACH, you will be responsible for expanding our presence in the DACH region and driving business growth through strategic partnerships and sales initiatives.Key Responsibilities:Develop and...

  • Surgical Education Manager

    vor 1 Monat

    Köln, Nordrhein-Westfalen, Deutschland RIMASYS GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced individual to join our team as a Surgical Education Manager at RIMASYS GmbH. As a key member of our team, you will play a crucial role in designing, implementing, and managing educational programs for healthcare professionals in the surgical field.Key ResponsibilitiesDigital Education Strategy:...

  • Surgical Education Manager

    vor 1 Monat

    Köln, Nordrhein-Westfalen, Deutschland RIMASYS GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced individual to join our team as a Surgical Education Manager at RIMASYS GmbH. As a key member of our team, you will play a crucial role in designing, implementing, and managing educational programs for healthcare professionals in the surgical field.Key ResponsibilitiesDigital Education Strategy:...

  • Surgical Education Manager

    vor 3 Wochen

    Köln, Nordrhein-Westfalen, Deutschland RIMASYS GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced individual to join our team as a Surgical Education Manager. As a key member of our team, you will play a crucial role in designing, implementing, and managing educational programs for healthcare professionals in the surgical field.Key ResponsibilitiesDevelop and execute a comprehensive digital...

  • Surgical Education Manager

    vor 3 Wochen

    Köln, Nordrhein-Westfalen, Deutschland RIMASYS GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced individual to join our team as a Surgical Education Manager. As a key member of our team, you will play a crucial role in designing, implementing, and managing educational programs for healthcare professionals in the surgical field.Key ResponsibilitiesDevelop and execute a comprehensive digital...

  • Surgical Education Manager

    vor 4 Wochen

    Köln, Nordrhein-Westfalen, Deutschland RIMASYS GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced individual to join our team as a Surgical Education Manager. As a key member of our team, you will play a crucial role in designing, implementing, and managing educational programs for healthcare professionals in the surgical field.Key ResponsibilitiesDigital Education Strategy: Develop and...