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Director of Marketing Strategy
vor 3 Monaten
Position Overview
We are seeking a seasoned Director of Marketing Strategy for Bauer Media Group in Ireland.
In this dynamic and fast-paced position, the ideal candidate will manage marketing efforts across our diverse portfolio, which engages 2.3 million radio listeners weekly, alongside a substantial social and digital audience.
This crucial role demands a professional with extensive experience and outstanding leadership capabilities, possessing a deep understanding of market dynamics and consumer behavior. As a senior executive, you will be tasked with formulating and executing strategic marketing initiatives aimed at fostering growth, amplifying brand visibility, and enhancing market share.
Key Responsibilities:
- Design and implement holistic marketing strategies to meet organizational objectives.
- Collaborate with executive leadership to ensure marketing strategies align with the overarching company vision.
- Oversee brand positioning and guarantee uniform brand messaging across all platforms, strengthening brand identities and market presence.
- Conduct market analysis to uncover opportunities, trends, and competitive insights.
- Utilize data analytics to guide strategic choices and enhance campaign effectiveness.
- Plan and execute integrated marketing campaigns across multiple channels.
- Lead the social media strategy across the organization, developing initiatives that align with business and marketing goals.
- Create a performance measurement framework for the department, fostering a culture of accountability that drives improved return on investment.
- Manage the marketing budget, ensuring optimal resource allocation while monitoring and reporting on expenditures and ROI.
- Guide a team of skilled professionals delivering shared services across various brands, including graphics, audiovisual, and social media.
- Recruit, mentor, and develop team members, cultivating a collaborative and innovative workplace.
Ideal Candidate Profile:
- A visionary who can conceptualize long-term strategies that promote brand growth and engagement across diverse media platforms.
- Brings innovative, creative ideas and has a proven track record of executing captivating marketing campaigns.
- Well-informed about contemporary digital marketing trends and technologies, with a strong commercial acumen and understanding of modern media operations.
- A passionate leader with exceptional people management and communication skills, both written and verbal.
- Exhibits outstanding organizational abilities, capable of managing multiple projects and priorities in a fast-evolving industry.
- Possesses confidence, enthusiasm, and a proactive attitude, balanced by resilience and the capacity to navigate challenges.
Qualifications:
- Proven multi-year experience in marketing for a consumer brand in a senior capacity.
- Comprehensive knowledge of the Irish audio and media landscape is advantageous.
Company Culture & Benefits
At Bauer Media Group, we aspire to be the most innovative, dynamic, and premier media outlet in Ireland. Our goal is to engage with every individual in Ireland weekly through our various channels. Our team comprises some of the most passionate and creative professionals in the industry. Working here means that no two days are alike. The nature of our work is fast-paced and can be intense; we are dedicated to our craft.
We are committed to fostering a diverse, inclusive, and equitable workplace culture, encouraging the creation and distribution of content that reflects the rich diversity of our audience in Ireland.
Employees at Bauer Media Group believe that the cornerstone of a happy and respectful workplace culture is to treat others as you would like to be treated.
