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Category Manager
vor 2 Monaten
About the Opportunity
This position is based in our Wiesbaden location, where we're revolutionizing the way people monitor their glucose levels with our new sensing technology. As a key member of the Abbott Diabetes Care team, you'll play a critical role in helping people with diabetes manage their health.
Your Key Responsibilities:
- Develop and execute marketing and communication strategies to drive sales and brand equity goals among Primary Care Physicians.
- Build a deep understanding of the PCP segment, their needs, pain points, preferences, and motivations to inform marketing programs.
- Drive capability and execution excellence in Sales Force detailing strategies, messaging, and call flow executions to ensure consistency and achieve sales goals.
- Lead the development and implementation of omnichannel marketing strategies, programs, and tactics to accelerate prescriptions in both called and non-called on Primary Care Physician segments.
- Manage relevant healthcare agencies and budget to ensure delivery of projects on time and in quality.
- Own in-market success of PCP collateral and campaigns to change script/recommendation behavior, including tracking and gathering stakeholder feedback.
- Collaborate across the Marketing organization and with cross-functional teams, including Sales, Sales Force Training, Commercial Excellence, Market Access, Regulatory, Legal, and Medical Affairs.
Your Qualifications:
- Post-graduate qualification in Professional Marketing or Medical or MBA.
- Minimum 5 years of HCP Marketing experience in a pharmaceutical, RX-driven environment with exposure to various HCP stakeholders, Sales & Agencies.
- Significant experience in working with Primary Care Physicians and detailing of RX-driven product/scientific concepts for mass adoption.
- Experience with Sales Force steering and trainings/deployments, public speaking, and fluency in spoken and written English.
- Track record in PCP marketing campaigns development and execution with strong performance and project management skills.
- Experience with successful digital detailing strategies and Sales Force enablement processes/tools, as well as experience with Veeva CRM or equivalent tools.
