Brand Manager

vor 3 Wochen

Frankfurt am Main, Hessen, Deutschland Danone GmbH Vollzeit
Job Description

As a Brand Manager at Danone GmbH, you will be responsible for driving the success of our strong brands in the food and beverage category. Your key responsibilities will include analyzing category trends, understanding consumer behavior, and developing actionable insights to inform brand strategies.

Key Responsibilities:
  • Drive understanding of sales performance and P&L dynamics to inform A&P budget decisions
  • Analyze category trends, consumers, and competition to identify opportunities for growth
  • Support the development of short- and medium-term brand strategies with a focus on outside-in thinking
  • Contribute to the execution of growth plans with excellence
  • Develop and support mid-sized brand activations and promotional campaigns from ideation to execution
  • Identify consumer needs and market opportunities and drive portfolio initiatives from creation to launch
  • Engage and contribute in cross-functional project teams

Requirements:
  • Completed studies in business administration or comparable
  • At least 3 years of professional experience in brand management of consumer goods, ideally within the food and beverage category
  • Strong project management skills and initial experience in the implementation of media campaigns and product innovations
  • Strategic thinking paired with pragmatic implementation
  • Entrepreneurial and curious thinking, with a passion for making decisions and finding innovative solutions
  • Convincing and inspiring personality with confidence in presentation and pitching ideas
  • Fluent in German and English

Location:
The position will be based in Munich, Frankfurt, or Nuremberg.

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