Brand Manager

vor 2 Wochen

Frankfurt am Main, Hessen, Deutschland Danone GmbH Vollzeit
Job Description

As a Brand Manager at Danone GmbH, you will be responsible for driving the success of our strong brands, including Volvic, Activia, Actimel, and Alpro. Your key objectives will be to analyze category trends, understand consumer needs, and develop actionable insights to support short- and medium-term brand strategies.

Key Responsibilities:
  • Analyze category trends, consumer behavior, and competition to identify opportunities for growth
  • Develop and implement brand strategies to drive sales and market share
  • Manage A&P budgets and ensure effective ROI
  • Collaborate with cross-functional teams to execute brand activations and promotional campaigns
  • Identify consumer needs and drive portfolio initiatives to drive business growth
Requirements:
  • Successful completion of studies in business administration or comparable field
  • At least 3 years of professional experience in brand management of consumer goods, ideally within the food & beverage category
  • Excellent project management skills and initial experience in media campaign implementation
  • Strategic thinking paired with pragmatic implementation
  • Fluent in German and English
About Danone GmbH:

Danone GmbH is a leading food and beverage company with a portfolio of strong brands. We are committed to delivering high-quality products and exceptional customer experiences. As a Brand Manager, you will be part of a dynamic team that is passionate about building strong brands and driving business growth.

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