Therapeutic Area Portfolio Strategist

vor 14 Stunden

Köln, Nordrhein-Westfalen, Deutschland Abbott Vollzeit
About Abbott

At Abbott, we're committed to helping people live their best possible life through the power of health. For over 130 years, we've brought new products and technologies to the world, creating more possibilities for more people at all stages of life.

Working at Abbott

As a Therapeutic Area Manager, you'll have the opportunity to work on a wide array of problems, including some of the world's greatest healthcare challenges. You'll experience a myriad of cultures, geographies, and technologies, and be part of a dynamic, highly educated, highly skilled, and motivated team.

Job Summary

The Therapeutic Area Manager orchestrates the therapeutic area portfolio strategy for Abbott's Rapid Diagnostics business unit across the EMEA region. You'll develop and adapt therapeutic area strategy and positioning, build brand plans, and assure the successful roll-out and local strategy alignment.

Key Responsibilities
  • Develop and adapt therapeutic area strategy and positioning, build brand plans, and assure the successful roll-out and local strategy alignment.
  • Convey and represent portfolio strategies and tactics, and optimize portfolio mix for EMEA region and on local level.
  • Actively improve therapeutic area product's reasons to believe and integrate these into positioning and tools.
  • Work in project and transversal mode with the sales, medical & scientific affairs, market access, customer service, finance, logistics, and Global & European marketing teams.
  • Build product business cases, considering full P&L metrics, for markets and segments to identify best product fit and return of investment.
  • Partner with global and regional Training teams, co-develop training content, track training success and sales skill levels.
  • Act as an interface between global, regional, and local Marketing, MSCO, Market Access, as well as Commercial teams.
  • Support the Launch Excellence Manager in driving EMEA product launches as part of cross-functional teams across the EMEA region.
  • Consult Marketing Lead and Marketing Managers in creating EMEA and regional commercial and brand plans.
  • Continuously monitor the market and competition, conduct market analyses, and transform into strategies and tactics to improve the therapeutic area portfolio positioning and grow the business.
  • Track business metrics and actively propose actions to maximize the impact of the therapeutic area portfolio.
Requirements
  • BA/BS in Marketing, Business, and/or Biological Science or related field required, higher degree strongly preferred.
  • At least 7+ years industry experience with ideally 3+ years of experience in in vitro diagnostics marketing functions, ideally familiar with Point-of-Care testing.
  • Familiarity with Infectious Diseases and diagnostic landscape.
  • Proven ability of delivering goals in a fast-paced, matrixed organization.
  • Proficiency in English is mandatory; additional language will be considered a strong asset.
  • Excellent interpersonal-, negotiation-, and influencing skills.
  • Problem-solving attitude; creative, flexible, change embracing.
  • Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels.
  • Strong focus in understanding and extracting customer value.
  • Balanced mix of strategic and tactical focus.
  • High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics, and outcomes.
  • Positive mindset and collaborative attitude to bring down barriers for goals.
  • Ability to travel up to 40% of the time (nationally and internationally).

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