Marketing Manager Surgical Oncology Europe: Drive Adoption of Minimally Invasive Care

Vor 5 Tagen

Köln, Nordrhein-Westfalen, Deutschland Intuitive Surgical Vollzeit
About the Role

As a Marketing Manager Surgical Oncology Europe at Intuitive Surgical, you will play a critical role in driving the adoption of minimally invasive care in Europe. Your primary function will be to develop, lead, and implement strategic and tactical procedures and marketing programs for Europe, focusing on surgical oncology procedures performed with da Vinci systems.

Key Responsibilities
  • Market Analysis and Strategy
    • Analyze European thoracic and surgical oncology surgery market dynamics in growth areas to establish clear adoption drivers and barriers.
    • Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets, the surgeon, their practice, the patient journey, and the clinical procedure steps.
  • Value Proposition Development
    • Develop and execute European marketing strategies, value messaging (clinical, economic, operational, strategic), and tactics with a demonstrated ROI in focused thoracic and surgical oncology surgery.
    • Partner with Sr Group Manager, market marketing, sales, and training department to identify and support the development of sales reps—to include creating content for European company meetings.
  • Clinical Education and Marketing Programs
    • Develop and implement with training a structured and standardized thoracic and surgical oncology surgery training pathway that enables surgeons to sustainably perform each procedure indication.
    • Work closely with clinical affairs to develop and implement publication strategies that will support procedure adoption goals.
  • Speaker/Teacher/Case Observation/Executive KOLs Development
    • Develop and build surgeon champions (KOLs) by market segment and develop and implement leading robotic clinical education programs and symposia to drive competency and utilization of da Vinci systems.
    • Working with country marketing, develop proctors and course hosts based on surgical, clinical, and teaching expertise to implement safe and effective reproducible surgical techniques with improved clinical outcomes.
  • Quantify the Impact (QTI) – Clinical, Economic, Strategic Evidence
    • Work closely with national and global Market Access team to assist in development and execution of cost-effectiveness/value strategies in key markets.
    • Develop and validate clinical and economic data with case observation centers and surgeon champions.
  • Alignment with Relevant Surgical and Executive Societies
    • Develop and implement Intuitive's presence at European conferences, including robotics symposia, postgraduate (PG) courses, live surgical broadcasts, and tradeshow booth promotion.
    • Develop and execute European society collaboration initiatives in training and education.
Requirements
  • Bachelor's degree in life science or business discipline.
  • 6+ years of experience, including 3 years of Clinical/Product marketing experience in a therapeutic medical device company, thoracic, surgical oncology, or General Surgery experience preferred.
  • Strong clinical, surgical, and/or operating theatre (room) experience desired.
  • Language (spoken and written): Required: fluent in English; Preferred: fluent in German and/or French; conversant in both.
  • Proven ability to effectively position procedure/product messages and develop strong sales support to drive desired adoption.
  • Demonstrated success in building clinical education and marketing programs to drive product/procedure growth.
  • Experienced in managing effectively cross-functional projects and complex issues in the medical device or related industry.
  • Strong track record of executing impactful key initiatives from concept to completion.
  • Proven success integrating business insights into broad marketing strategies and plans.
  • Superior verbal/written communication, teamwork, and interpersonal work across multiple constituents.
  • Self-starter with ability to take leadership in unstructured environment.
  • A keen ability to manage projects, keeping to budget, organizing, prioritizing, and coping with multiple tasks.
  • Strong knowledge of the MS Office product suite.
  • Ability to travel 60%. International travel required.
  • The job holder could be based in Germany or any Intuitive direct market countries (France, Switzerland, Benelux, Nordics, or UK).

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