CRM Marketing Specialist
vor 1 Monat
This role is part of our eBay Inhouse team, where you will be employed by DEPT and embedded into eBay's global Lifecycle Marketing Team.
Job Purpose
eBay is seeking a CRM Executive to create and execute customer-facing Lifecycle Marketing (CRM) campaigns to support eBay's Motors and Home categories globally. You will drive these launches across all of eBay's flagship owned channels (email, push notifications, homepage, in-app messaging, etc.) and eBay's Global Markets.
This role will require adopting a customer-centric approach and working cross-functionally to develop, implement, and track the performance of recurring, trigger-based lifecycle marketing campaigns. You will work towards increasing the CLV of users by driving adoption, engagement and retention within the Motors and Home categories on eBay.
Key Responsibilities
- Build & launch personalized customer experiences globally for Motors and Home products on eBay by leading the end-to-end creation and execution of CRM campaigns, including:
- Development of high-quality creative assets (briefs, feedback rounds), including working cross-functionally with Creative teams (internal/agencies), Legal, Privacy & Customer Service teams
- Defining audience strategy, segmentation and targeting in partnership with Product, Analytics, Database Marketing (DBM), and Product Marketing teams
- Ensuring seamless execution & launch of customer-facing campaigns as owner of operational execution, including working cross-functionally with Campaign Planning & Operations Teams on building, experimentation and deployment of marketing campaigns
- Ownership of campaign reporting, including proposing scaling decisions for tests
- Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
- Adopt an innovate-and-iterate mindset and generate data-driven hypotheses in creation and iteration of campaigns, including designing A/B tests and continual optimization of campaigns based on learnings
- Collaborate cross-functionally and across geographies with globally-dispersed team members and external partners to deliver campaigns and share-out results
Requirements
- Experience in marketing across owned channels (emails, onsite, push notifications, in-app messaging, etc)
- Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing is required. Additionally, passion for or past experience and knowledge of the Motors and/or Home & Garden category landscape is a significant plus
- Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
- Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
- Project management experience with strong sense of accountability; notable organizational skills, attention to detail, and ability to plan and prioritize
- Ability to build relationships and collaborate across all levels, functions and geographies
What We Offer
- A flexible, hybrid working policy
- A reputation for doing good. DEPT has been a Certified and named 'Agency of the Year' at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT you'll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual in which employees come together and donate their skills to support local charities.
About Us
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
Diversity, Equity & Inclusion
At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts.
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