Marketing Director

vor 2 Wochen

Aachen, Nordrhein-Westfalen, Deutschland PAION Pharma GmbH Vollzeit
{"h1": "Marketing Manager Role at PAION Pharma GmbH", "p": "We are seeking a highly skilled Marketing Manager to join our team at PAION Pharma GmbH. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to promote our innovative pharmaceutical products in the field of anaesthesia and critical care.

Key Responsibilities:

* Develop and implement annual brand plans, including defining brand/product strategy, brand tactics, key activities/deliverables, and market development
* Manage the local marketing budget and coordinate all marketing activities, including educational events, field force communications, advertising, and digital marketing
* Act as the main contact for all local marketing deliverables and align with the Marketing team to deliver key local insights and input into European strategy and projects
* Collaborate with the Medical Director(s) to ensure marketing activities are aligned with the Medical narrative and Medical Affairs deliverables
* Develop a range of HCP and patient-focused marketing materials related to the branded assets and pull-through new HCP and patient campaigns across channels
* Develop and foster working relationships with thought leaders in the specialty field to support disease education and branded launches
* Lead commercial strategy and activities at key national congresses and meetings, including disease/product symposia, conference booths, and conference sponsorships
* Execute against multi-channel CRM and media strategies, including digital marketing strategies and programs

Requirements:

* At least 5 or more years of pharmaceutical marketing experience in Rx products
* Understanding of all aspects of a brand launch of hospital products
* Experience in sales and the therapeutic area of anaesthesia and/or critical care would be beneficial
* Bachelor's Degree in science or Master's degree
* Ability to build relationships and collaborate with others to achieve mutual objectives
* Effective cross-functional project team leadership and influencing skills
* Experience working across functional areas to help drive commercial decisions on products
* Ability to convert strategy to actionable tactical plans
* Demonstrated understanding and skills in the areas of pricing, reimbursement, and creative product/program development to inform and build an optimized Brand Value proposition

What We Offer:

* 30 days vacation (full-time)
* Short communication channels, open doors, and helpful, committed colleagues
* Flexible working hours with partial home office for a good work-life-balance
* State-of-the-art IT equipment with Dell equipment and Apple iPhones
* New office facilities with employee showers for athletes and underground parking spaces in Aachen in a very good location directly on the A44 freeway

If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application to us. We look forward to receiving your application and discussing this opportunity further with you.", "h2": "About PAION Pharma GmbH", "p": "PAION Pharma GmbH is a specialty pharmaceutical company in the field of anaesthesia and critical care, specializing in innovative active pharmaceutical ingredients for use in outpatients and hospitals. We are part of the Humanwell Healthcare Group and are committed to delivering high-quality products and services to our customers.", "h3": "Why PAION Pharma GmbH?", "ul": [{"li": "30 days vacation (full-time)"}, {"li": "Short communication channels, open doors, and helpful, committed colleagues"}, {"li": "Flexible working hours with partial home office for a good work-life-balance"}, {"li": "State-of-the-art IT equipment with Dell equipment and Apple iPhones"}, {"li": "New office facilities with employee showers for athletes and underground parking spaces in Aachen in a very good location directly on the A44 freeway"}]}

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