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CRM Business Analyst

vor 2 Monaten


Offenbach, Hessen, Deutschland Hyundai Vollzeit
About the Role

We are seeking a highly skilled CRM Business Analyst to join our team at Hyundai. As a CRM Business Analyst, you will play a key role in optimizing our CRM performance across multiple markets in Europe.

Key Responsibilities
  • Develop and Maintain CRM Standards: Develop and maintain B2C/B2B CRM standard processes and rules for EU markets, ensuring consistency and efficiency across all regions.
  • CRM Framework Expertise: Possess in-depth knowledge of the CRM framework, including customer journey, lifecycle, and other relevant concepts.
  • Analysis and Research: Analyze CRM-related activities, processes, and rules to identify areas for improvement and provide data-driven insights to support business decisions.
  • Communication and Campaign Management: Manage and upgrade standard communication and campaign assets in the CRM platform, ensuring seamless execution and maximum impact.
  • Project Management and Collaboration: Participate in project management as a CRM stakeholder, collaborating with cross-functional teams to drive business outcomes and enhance the customer experience.
  • Performance Metrics and Reporting: Design and monitor integrated CRM-related KPIs and dashboards, providing regular reports and presentations to stakeholders to inform business decisions.
  • Training and Development: Develop and manage training materials as needed, ensuring that all teams have the necessary skills and knowledge to effectively use the CRM platform.
  • Communication and Event Planning: Plan and facilitate official communication and events between CRM teams in different business units and markets, fostering collaboration and knowledge sharing.
About You
  • Education and Experience: Degree or equivalent education with a minimum of 5-7 years of experience in CRM data analysis and performance metrics, preferably in the automotive industry.
  • CRM Knowledge and Skills: Good understanding of general CRM trends and cases in Pan-EU markets, customer lifecycle stages, including sales and aftersales processes. Proficiency in CRM software, such as Salesforce, Microsoft Dynamics, HubSpot, or Siebel.
  • Communication and Collaboration: Strong communication and presentation skills, with the ability to effectively collaborate with cross-functional teams and communicate insights to stakeholders.
  • Technical Skills: Proficiency in MS Office (Excel) and data visualization tools, such as Tableau or Power BI.
What We Offer
  • Competitive Salary and Benefits: A highly competitive salary and benefits package, including flexible working hours and a hybrid work policy.
  • Continued Learning and Development: Opportunities for continued learning and professional development, including training and education programs.
  • International Working Environment: A highly international working environment, with opportunities to collaborate with colleagues from diverse backgrounds and cultures.