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B2B Commercial Strategy Lead
vor 2 Monaten
The Quality Group GmbH is a prominent player in the sports and dietary nutrition sector across Germany and Europe, boasting over EUR 500 million in sales. Our company is experiencing rapid growth and maintains a robust profitability profile, guided by a team of founders and a distinguished leadership group. We are co-owned by the founders and CVC, a leading private equity firm in Europe.
As the B2B Lead for More Nutrition (m/f/x), you will spearhead the creation, implementation, and expansion of B2B commercial strategies, plans, and tools for the More Nutrition brand to meet our business goals. Your role will involve empowering B2B sales teams, both online and offline, to optimize category growth, deliver customer value, and ensure flawless execution. The primary objective is to enhance our competitive position across all B2B trade channels.
Key Responsibilities:- Develop and execute a comprehensive B2B Go-To-Market strategy, focusing on key trade channels while establishing clear priorities, KPIs, and customer-centric plans.
- Design and implement innovative brand activation initiatives to maximize category value and ensure flawless execution across B2B online and offline channels.
- Define and execute the 5P sales fundamentals (Product, Price, Promotion, Place, People) strategies for B2B trade channels.
- Inspire leading B2B customers with in-depth category knowledge and proven commercial models to drive category growth.
- Act as the voice of B2B customers and sales teams, integrating their insights into More Nutrition brand plans through systematic feedback loops.
- Oversee the operational execution of B2B brand plans, ensuring timely delivery of all strategies and tools to B2B sales teams.
- Enhance the brand and category expertise of B2B sales teams and develop B2B capabilities within the More Business Unit.
- Monitor market execution and KPIs to scale best practices and address any gaps as necessary.
- Bachelor's degree in Business Administration or a related field.
- Proven experience in B2B channel management with a successful track record in both offline and online trade channels.
- Extensive background in B2B trade marketing, including the design of brand commercial strategies and product innovation.
- Demonstrated ability to create joint value through commercial plans that foster category growth and secure strong in-store customer support.
- Strong leadership capabilities to set commercial direction and advocate for customer needs internally.
- Excellent collaboration skills to manage internal matrix organizations and garner support from B2B sales teams and customers.
- Data-driven mindset with strong analytical and problem-solving skills to enhance future strategies.
- Fluency in English is required; proficiency in German is a plus.
Working with us means being part of a high-performance organization that shares a passion for our products and mission. You can expect a diverse culture, strong team cohesion, and continuous opportunities for professional growth.
