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Lead Digital Marketing Strategist

vor 3 Monaten

Munich, Bayern, Deutschland TradeLink Vollzeit

As the Senior Digital Marketing Manager at TradeLink, you will be the authority on Content Marketing and B2B campaigns. Your role within our Demand Squad is pivotal to driving TradeLink's commercial success by generating qualified leads, enhancing organic traffic, and elevating brand visibility through data-informed marketing initiatives.

Curious about your future colleagues? Check out this insightful video featuring Sophie (Director of Marketing) and Marieke (Head of People & Culture), discussing our mission, the role, and opportunities for career advancement.

Key Responsibilities
  • Utilize a combination of organic and paid marketing channels, content creation, and collaboration with teams in Product Marketing, Sales, RevOps, and Customer Success to effectively execute demand generation strategies and enhance lead acquisition.
  • Oversee comprehensive campaigns throughout the entire marketing funnel, including educational webinars and company blog content, aimed at boosting organic traffic and search engine visibility.
  • Design and implement CRM-driven initiatives such as newsletters and email marketing to nurture leads and foster customer engagement.
  • Support sales effectiveness by providing the sales team with essential resources, including presentation materials, email templates, brochures, and whitepapers.
  • Track, assess, and refine campaign performance, our website metrics, and the lead funnel, establishing a clear, actionable testing and learning agenda.
  • Analyze and report on key performance indicators and pipeline generation to pinpoint critical challenges and priorities.
Qualifications
  • A minimum of 3 years of experience in Demand Generation, Content Marketing, or Inbound Marketing within a B2B context, encompassing SEO, SEA, Paid Social, Email Marketing, and Lead Management.
  • Exceptional skills in content design and planning, with strong writing and editing capabilities, and the ability to coordinate across various departments.
  • Proficient in crafting engaging narratives across multiple formats (blogs, social media, webinars, etc.) and producing content that resonates with target audiences.
  • Possess an analytical mindset, excellent organizational skills, and the ability to manage multiple projects simultaneously while aligning efforts with overarching business objectives.
  • Strong interpersonal skills, adaptability in fast-paced environments, and a knack for independently developing processes.
  • Fluency in German (written and spoken) and proficiency in English.
Benefits
  • Contribute significantly to the development of a new type of company, a SaaS-enabled B2B network in the logistics sector supported by robust investors.
  • Enjoy considerable flexibility through our remote-first setup, allowing you to balance professional responsibilities with personal needs.
  • Experience a strong sense of community while working remotely from various locations, thanks to our virtual office - Gather town and memorable company-wide offsites.
  • Benefit from an accelerated learning curve as we prioritize your continuous development through regular feedback cycles, a growth budget, and guidance from an experienced management team.
  • Join a team of passionate, motivated individuals who foster a supportive and inspiring environment.
  • Be part of an inclusive culture and diverse teams, as we believe this enhances our strength and leads to innovative solutions.
  • Gain a direct stake in the company's growth and achievements through our VSOP program.

For more insights into our culture, feel free to explore further.

At TradeLink, we value diversity and are committed to creating a respectful, safe, and welcoming environment for all. We encourage you to apply even if you don't meet every criterion, as curiosity, passion for digital innovation, eagerness to learn, and a collaborative spirit are what we truly value.

For details on data processing related to applications, please refer to our privacy policy.