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Global Marketing Operations Manager

vor 3 Monaten


Dortmund, Nordrhein-Westfalen, Deutschland ESO Education Group Vollzeit
Overview

Are you passionate about marketing, promotional strategies, and public relations? Our educational program prepares you for a career with significant opportunities in these fields.

Program Description

This training course, "Global Marketing Operations Manager - Specialization in Marketing Management," combines a solid language education in two foreign languages with organizational, business, and marketing expertise. This program is perfect for individuals enthusiastic about advertising, sales promotion, and media relations. It equips you for a profession in a sector with substantial growth potential.
Intense competition and rising market pressures will continue to expand corporate advertising budgets. At the same time, traditional marketing tools are increasingly complemented by the capabilities of new media (Internet, Social Marketing) and Public Relations. This necessitates well-trained personnel in media and advertising agencies, as well as in the respective departments of companies, who are adept in these new concepts and methodologies.

Education & Career PathAs diverse as the marketing and communications industry presents itself to consumers daily, so too is the career profile of successful graduates. There are exciting opportunities ranging from product management and design to coordination in sales within advertising agencies or marketing departments of large corporations. The realm of new media, particularly multimedia, also offers a highly engaging field of work. Graduates of our programs are sought after by globally operating companies. Their comprehensive business knowledge, language skills, and methodological expertise make them valuable employees across various industries and departments.

This program is offered in collaboration with ESA, the European Schools for Higher Education in Administration and Management. The unique aspect of ESA programs is their national and international comparability. As an international examination organization, ESA establishes uniform quality standards for affiliated academies and monitors adherence to high quality requirements.

Program Content

The following excerpt from subjects and topics provides an impression of the diversity of the training.
Languages

  • German
  • Business English
  • Business French or Business Spanish
Business Studies
  • Business Administration and Economics
  • Accounting and Taxation
  • Legal Studies
  • Advertising, Graphics, Design
  • International Relations
Administration and Management
  • Project Management
  • Leadership Psychology
  • IT Skills, Microsoft Office
  • Communication and Presentation Techniques
Focus on Marketing Management
  • Microeconomics
  • Marketing Law
  • Marketing Mix
  • Advertising and Design
  • Business Psychology and Sociology
Duration

2 years

Admission Requirements
  • High school diploma, advanced technical college entrance qualification, or equivalent educational background and/or
  • Proficient English skills, knowledge of a second foreign language
Internships

The program includes a multi-week internship that can be completed domestically or internationally. We are happy to assist you in finding an internship position and advising you on funding opportunities.

Certification

International Diploma in Marketing Management ESA
Examinations/Certificates
The written and oral final examinations of the ESA programs are conducted under the supervision of an internationally composed examination board. The diploma and the transcript with the results of the completed modules are issued in English, with the evaluation based on ESA credits and grading aligned with the guidelines of the ECTS (European Credit Transfer System).

Further Study Options

Various partner universities of the Euro Academy offer graduates the opportunity to pursue further studies and obtain a bachelor's degree, such as:

  • Bachelor of Arts (Hons) in Marketing Management (University College Birmingham)
  • Bachelor in International Sales and Marketing Management (International Business Academy Kolding)