Aktuelle Jobs im Zusammenhang mit Intensive Care Marketing Strategist - Lübeck, Schleswig-Holstein - Dräger


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Intensive Care Marketing Strategist

vor 3 Monaten


Lübeck, Schleswig-Holstein, Deutschland Dräger Vollzeit
Position Overview

As a pivotal member of the global marketing team within the medical division, you will be tasked with identifying international needs and trends in the Intensive Care Unit (ICU) sector. Your role will involve evaluating these insights for Dräger and formulating strategic marketing initiatives.

Key Responsibilities
  • Customer Insight Analysis: Develop a deep understanding of customer requirements and clinical terminology, effectively translating technological advantages into relevant clinical applications.
  • Collaborative Development: Work closely with Product Managers and fellow Marketing Managers to enhance marketing strategies for the Intensive Care field, focusing on clinical relevance, marketing effectiveness, and communication excellence.
  • Content Strategy: Plan, create, and deliver compelling content aimed at attracting potential clients, fostering long-term customer engagement, and enhancing brand loyalty.
  • Intercultural Collaboration: Ensure the cultural and business appropriateness of marketing efforts through active collaboration with various regions and countries.
  • Professional Background: Hold a degree in business administration, engineering, or healthcare with a marketing focus, complemented by several years of experience in the medical industry, sales, B2B marketing, or product management.
  • ICU Familiarity: Possess knowledge of ICU processes and procedures, gained through direct hospital experience or related medical exposure.
  • Networking Skills: Leverage your networking abilities to foster cross-functional collaboration both at headquarters and with international colleagues. Ideally, you will have an existing network of key opinion leaders in intensive care medicine or a willingness to develop one.
  • Language Proficiency: Exhibit fluency in both spoken and written English, along with strong intercultural communication skills and persuasive abilities.
What We Offer
  • Competitive compensation package with various incentives
  • 30 days of annual leave plus additional company-designated vacation days
  • Flexible working hours
  • Remote work options available
  • Comprehensive onboarding process
  • Opportunities for professional growth and coaching

At Dräger, we pride ourselves on our commitment to innovation and excellence, providing cutting-edge technology that merges engineering prowess with digital advancements. Join us in our mission to create technology that enhances lives.