Brand Strategy

vor 10 Stunden


Stuttgart, Baden-Württemberg, Deutschland Mercedes-Benz Vollzeit
{"title": "Brand Strategy & Marketing Communications Specialist", "description": "Key Responsibilities

As a Brand Strategy & Marketing Communications Specialist at Mercedes-Benz, you will play a crucial role in shaping the brand's overall strategy and marketing communications. Your key responsibilities will include:

  • Supporting the development of brand strategies for Maybach
  • Assisting with the planning and implementation of marketing communication campaigns
  • Participating in the analysis and further development of the brand positioning
  • Supporting the evaluation of market and customer data for strategic communication decisions
  • Collaborating with agencies and service providers in the creation of marketing materials
  • Assisting in the creation of presentations and decision papers for top management
  • Interdisciplinary collaboration with the Development, Design, Controlling and Sales departments
  • Supporting budget monitoring and control for brand activities
Requirements

To be successful in this role, you will need:

  • Ongoing studies in the field of marketing, communication sciences, business administration or a related degree program
  • Interest in brand strategy and marketing communications
  • Very good written and spoken German and English skills
  • Initial practical experience in marketing or communications is desirable
  • Analytical thinking and a strategic way of working
  • High motivation, creativity and ability to work in a team
About the Company

Mercedes-Benz is a leading luxury vehicle manufacturer with a rich history of innovation and excellence. Our company values include a commitment to quality, customer satisfaction, and employee development.

", "company": "Mercedes-Benz AG", "location": "Stuttgart"}

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