Brand Strategy
vor 10 Stunden
As a Brand Strategy & Marketing Communications Specialist at Mercedes-Benz, you will play a crucial role in shaping the brand's overall strategy and marketing communications. Your key responsibilities will include:
- Supporting the development of brand strategies for Maybach
- Assisting with the planning and implementation of marketing communication campaigns
- Participating in the analysis and further development of the brand positioning
- Supporting the evaluation of market and customer data for strategic communication decisions
- Collaborating with agencies and service providers in the creation of marketing materials
- Assisting in the creation of presentations and decision papers for top management
- Interdisciplinary collaboration with the Development, Design, Controlling and Sales departments
- Supporting budget monitoring and control for brand activities
To be successful in this role, you will need:
- Ongoing studies in the field of marketing, communication sciences, business administration or a related degree program
- Interest in brand strategy and marketing communications
- Very good written and spoken German and English skills
- Initial practical experience in marketing or communications is desirable
- Analytical thinking and a strategic way of working
- High motivation, creativity and ability to work in a team
Mercedes-Benz is a leading luxury vehicle manufacturer with a rich history of innovation and excellence. Our company values include a commitment to quality, customer satisfaction, and employee development.
", "company": "Mercedes-Benz AG", "location": "Stuttgart"}-
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