Product Marketing Specialist

Vor 6 Tagen

Stuttgart, Baden-Württemberg, Deutschland Perrigo Vollzeit

About Perrigo

Perrigo is a leading global healthcare company that delivers value to its customers and consumers by providing quality, affordable healthcare products. Founded in 1887, Perrigo has built a unique business model that combines the strengths of a fast-moving consumer goods company, a high-quality pharmaceutical manufacturing organization, and a world-class supply chain network.

Our Business

Perrigo is the world's largest manufacturer of over-the-counter (OTC) healthcare products and a leading supplier of infant formulas for the store brand market. We are a leading provider of branded OTC products throughout Europe and the U.S.

About the Role

We are seeking an Assistant Brand Manager to join our Core OTC Marketing Team in Stuttgart. As a key member of our team, you will be responsible for developing and leading the execution of local brand initiatives and activation, in close alignment with the responsible Senior Brand Manager and Team Lead.

Key Responsibilities

  • Develop and lead the execution of local brand initiatives and activation, in close alignment with the responsible Senior Brand Manager and Team Lead.
  • Stay on top of the latest consumer behavior, collect and analyze insights for your brand and category to contribute to the brand strategy development.
  • Lead local development and deliverables of all the brand activities and closely engage with our external partners, such as media, creative, and production agencies.
  • Drive internal brand share-of-voice and secure support for your projects from your key internal stakeholders in Digital Marketing, Trade Marketing, Sales, Regulatory, Business Controlling, and Supply.
  • Define, track, and report brand KPIs and Advertising & Promotion budget on a monthly basis to ensure marketing ROI.

Requirements

  • Bachelor or Master degree in business, communication, or a similar field.
  • Fluency in English and German.
  • Passionate about working in consumer self-care within a fast digitalizing environment.
  • Demonstrate strong verbal and written communication skills.
  • Strong analytical skills, with the ability to quickly assess facts and come up with recommendations.
  • Intrinsic motivated and driven to make a difference.
  • Daring to take ownership and assume responsibility.
  • Marketing experience in Pharma and/or FMCG environment is a plus.

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