D2C Marketing Manager Europe: Pioneering Direct-to-Consumer Strategies

vor 2 Wochen

Dortmund, Nordrhein-Westfalen, Deutschland Inspire Medical Systems Vollzeit
About the Role

As the D2C Marketing Manager Europe for Inspire Medical Systems, you will play a pivotal role in developing and executing strategies to increase awareness and adoption of our groundbreaking treatments for sleep apnea. Your mission will be to drive consumer acquisition through digital and offline channels, identifying and analyzing new opportunities, developing those opportunities, coordinating resources, and facilitating production, execution, and tracking of results.

Key Responsibilities
  • Develop and Execute Clear Positioning Strategy: Create a compelling positioning strategy for Inspire vs. competition, aligned with US/Global standards.
  • Drive Patient Flow to ACP and Organic Channels: Develop and implement action plans to drive patient flow to ACP and Organic channels.
  • Manage Key Messaging and Image Elements: Manage key messaging and image elements for DTC (Direct-to-Consumer) channels in coordination with US Marketing.
  • Develop and Execute Direct-to-Patient Marketing Activities: Develop, manage, and execute direct-to-patient marketing activities, including identifying appropriate DTC channels and collaborating with agencies.
  • Define Key Metrics and Track Patient Flow: Define key metrics to track patient flow and community behavior.
  • Manage Patient Hotline and Funnel Appointments: Manage patient hotline and funnel appointments to treatment centers.
  • Support Patient Events and PR/Media Promotions: Support patient events with tailored content and PR/Media promotions.
  • Differentiate Execution between DTC and Non-DTC Countries: Differentiate execution between DTC and Non-DTC countries.
  • Manage Agency Relationships: Manage relationships with agencies to deliver successful DTC campaigns.
  • Develop and Test Innovative DTC Concepts: Develop and test innovative DTC concepts and strategies.
  • Collaborate with US Marketing: Collaborate with US Marketing to share insights, best practices, and outcomes.
  • Conduct Research and Analysis: Conduct research and analysis to stay updated on DTC trends and dynamics.
  • Optimize DTC Webpage: Work with Website Manager to optimize DTC webpage for increased patient flow and better patient experience.
  • Support Territory Managers: Support territory managers in executing account business plans with DTC marketing activities.
  • Develop Content for DTC Channels: Develop content for DTC communication channels (TV, radio, ads, patient stories, social media).
  • Maintain and Deliver Marketing Project Plans: Maintain and deliver quarterly and annual marketing project plans aligned with organizational objectives.
Requirements
  • Bachelor's Degree in Marketing, Communications, Business, or Related Field
  • 10+ Years of Experience in DTC Marketing, Preferably in Healthcare
  • Proven Success in Developing and Executing DTC Strategies and Managing Agency Relationships
  • Strong Analytical Skills for Tracking Performance Metrics and Optimizing Campaigns
  • Experience Creating Content for Various Channels and Organizing Patient Events
  • Excellent Project Management and Communication Skills, with Ability to Work Cross-Functionally and Globally

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