Marketing Automation Specialist
vor 4 Wochen
We are E.ON One GmbH, a dynamic and innovative company within the E.ON Group, and we are looking for a highly skilled Marketing Operations Specialist to join our Marketing & Communication team.
Key Responsibilities:- Manage and optimize marketing automation platforms like Marketo & Salesforce to drive business growth and improve customer engagement.
- Provide technical support and troubleshoot issues with marketing technologies to ensure seamless campaign execution.
- Execute Marketing campaigns including email campaigns, lead nurturing, online advertising, and webinars in multiple languages to reach a broader audience.
- Design, implement, and document automated workflows to improve efficiency and reduce manual errors.
- Ensure data quality and integration across systems to provide accurate insights and inform business decisions.
- Analyze marketing data to measure performance and optimize future campaigns for maximum ROI.
- Create and maintain marketing assets, including landing pages and email templates, to enhance brand consistency and user experience.
- Train and empower the marketing and sales team on platform usage and best practices to ensure a high level of proficiency.
- Stay up-to-date with the latest MarTech trends and innovations by attending conferences and events.
- Bachelor's or master's degree in marketing, Business Administration, or a related field.
- 1-2 years of experience in marketing, operations, or project management.
- Proficiency in marketing automation platforms like Marketo and Salesforce.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Strong analytical skills to interpret data and provide actionable insights.
- Excellent communication and interpersonal skills for effective collaboration.
- Familiarity with HTML is a plus.
- Fluent English language skills required, good understanding of German, other European languages are a plus.
- Located in Essen or Berlin.
- Hybrid working hours model, 30 vacation days, and time off on Christmas & New Year's day.
- Competitive salary with a bonus for achieved goals.
- Extensive and individual training, in form of training courses, support programs, and regular workshops.
- Individual induction & onboarding.
- Regular internal company- and team events.
- Group accident insurance, international health insurance, and company pension scheme.
- Business trips on German rail (> 50km) in 1st class.
- Depending on location: subsidized canteen and a fitness room.
- Workation: Up to 20 days per year working from other EU countries and other selected countries.
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