Senior Manager of Intent Data and Marketing Signals

vor 4 Wochen

Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit
About the Role

We are seeking a Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team at Siemens Industry Software GmbH. As a key member of our global team, you will play a crucial role in enhancing marketing and sales collaboration by refining existing methods and developing new data-driven strategies to improve business impact.

Key Responsibilities
  • Drive the transformation to leverage Marketing Data & AI for improved business impact within the Global DI Comms&Marketing team.
  • Act as leading subject matter expert and super-user for Intent Data, AI platforms and external Marketing Data sourcing.
  • Champion processes to enhance DISW Lead and Opportunity performance using cutting-edge martech tools and data analytics.
  • Develop & redefine data-driven recommendations for sales follow-up actions.
  • Extend the value of new processes by enhancing relevant marketing programs and tactics.
  • Define process flows, integration points, and roles for new processes.
  • Prove, document, and report the value of new processes and approaches.
  • Understand and adapt processes to different business scenarios.
  • Align and scale new processes globally, adapting them for various regions.
  • Develop and automate data analytics to generate audience segmentation and insights.
  • Innovate the next level of Data Driven Marketing
Requirements
  • 8-10 years of B2B marketing, marcom, and sales experience in an industrial environment (preferably industrial products/software/services).
  • Strong Background with Intent Data.
  • Expertise in lead generation, demand modeling, multitouch attribution, and analytics.
  • Proficient in quantitative analysis, insights, dashboards, and reporting.
  • Advanced skills in Excel, data visualization, data exploration, big data processing frameworks, and machine learning.
  • Bachelor's degree in business, marketing, data science, or related field.
  • Proven track record in creating, executing, and measuring demand generation and lead qualification activities.
  • Strong problem-solving skills in a fast-paced environment.
  • Familiarity with marketing automation platforms (Eloqua preferred), CRM (Salesforce preferred), CMS, Data Cloud (Snowflake preferred), data visualization (PowerBI), and customer data platforms.
  • Demonstrated ability to lead without direct authority and work effectively with minimal oversight.
  • Excellent collaboration skills across organizational, hierarchical, and cultural boundaries, with experience in global teams.
  • Languages: English mandatory, German is a plus.
Why Siemens Industry Software GmbH?

At Siemens Industry Software GmbH, we offer a dynamic and innovative work environment that encourages creativity, welcomes fresh thinking, and focuses on growth. Our company values equal opportunities and welcomes applications from people with disabilities. We believe that individuals who've had real experiences dealing with being different will excel as leaders. Let's foster a culture of creativity and innovation. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

We value flexibility and offer great benefits and rewards, as you'd expect from a world leader in industrial software. Join us and be part of a team that transforms the everyday.

  • Senior Manager of Intent Data and Marketing Signals

    vor 2 Wochen

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsWe are seeking a highly skilled Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team at Siemens Industry Software GmbH. As a key member of our global team, you will be responsible for driving the transformation of marketing and sales collaboration by leveraging...

  • Senior Manager of Intent Data and Marketing Signals

    vor 2 Wochen

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsWe are seeking a highly skilled Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team at Siemens Industry Software GmbH. As a key member of our global team, you will be responsible for driving the transformation of marketing and sales collaboration by leveraging...

  • Senior Manager of Intent Data and Marketing Signals

    vor 1 Tag

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsAbout the Role:We are seeking a Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team.Key Responsibilities:- Drive the transformation to leverage Marketing Data & AI for improved business impact within the Global DI Comms&Marketing team.- Act as leading subject...

  • Senior Manager of Intent Data and Marketing Signals

    Vor 5 Tagen

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsWe are seeking a highly skilled Senior Manager of Intent Data and Marketing Signals to join our Digital Industries Software (DISW) Communications team. As a key member of our team, you will be responsible for driving the transformation of our marketing and sales collaboration by leveraging...

  • Senior Manager of Intent Data and Marketing Signals

    vor 3 Wochen

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsWe are a leading global software company dedicated to the world of computer-aided design, 3D modeling, and simulation. Our company is helping innovative global manufacturers design better products, faster. With the resources of a large company and the energy of a software start-up, we have fun...

  • Senior Manager of Intent Data and Marketing Signals

    vor 3 Wochen

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsWe are a leading global software company dedicated to the world of computer-aided design, 3D modeling, and simulation. Our company is helping innovative global manufacturers design better products, faster. With the resources of a large company and the energy of a software start-up, we have fun...

  • Senior Manager of Intent Data and Marketing Signals

    vor 4 Wochen

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsWe are a leading global software company dedicated to the world of computer-aided design, 3D modeling, and simulation. Our company helps innovative global manufacturers design better products, faster. With the resources of a large company and the energy of a software start-up, we have fun together...

  • Senior Manager of Intent Data and Marketing Signals

    vor 4 Wochen

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    Job Title: Senior Manager of Intent Data and Marketing SignalsWe are a leading global software company dedicated to the world of computer-aided design, 3D modeling, and simulation. Our company helps innovative global manufacturers design better products, faster. With the resources of a large company and the energy of a software start-up, we have fun together...

  • Senior Manager of Intent Data and Marketing Signals

    vor 1 Monat

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team at Siemens Industry Software GmbH. This role focuses on enhancing marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further improve business impact.Key ResponsibilitiesDrive the...

  • Senior Manager of Intent Data and Marketing Signals

    vor 1 Monat

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team at Siemens Industry Software GmbH. This role focuses on enhancing marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further improve business impact.Key ResponsibilitiesDrive the...

  • Senior Manager of Intent Data and Marketing Signals

    vor 1 Woche

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team at Siemens Industry Software GmbH. This role focuses on enhancing marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further improve business impact.Key ResponsibilitiesDrive the...

  • Senior Manager of Intent Data and Marketing Signals

    vor 1 Woche

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a Senior Manager of Intent Data and Marketing Signals to join our DISW Communications team at Siemens Industry Software GmbH. This role focuses on enhancing marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further improve business impact.Key ResponsibilitiesDrive the...

  • Senior Manager of Data Insights

    vor 2 Monaten

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a highly skilled Senior Manager of Intent Data to join our Digital Industries Software (DISW) Communications team at Siemens Industry Software GmbH.This is a unique opportunity to lead the transformation of our marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further...

  • Senior Manager of Data Insights

    vor 2 Monaten

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a highly skilled Senior Manager of Intent Data to join our Digital Industries Software (DISW) Communications team at Siemens Industry Software GmbH.This is a unique opportunity to lead the transformation of our marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further...

  • Data-Driven Marketing Strategist

    vor 2 Monaten

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a highly skilled Senior Manager of Intent Data and Marketing Signals to join our Digital Industries Software (DISW) Communications team at Siemens Industry Software GmbH.This is a unique opportunity to drive business impact by leveraging intent and marketing data, and integrating it within the related Sales Processes.Key...

  • Data-Driven Marketing Strategist

    vor 2 Monaten

    Erlangen, Bayern, Deutschland Siemens Industry Software GmbH Vollzeit

    About the RoleWe are seeking a highly skilled Senior Manager of Intent Data and Marketing Signals to join our Digital Industries Software (DISW) Communications team at Siemens Industry Software GmbH.This is a unique opportunity to drive business impact by leveraging intent and marketing data, and integrating it within the related Sales Processes.Key...

  • Senior Marketing Manager

    vor 2 Wochen

    Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit

    Senior Marketing ManagerAre you passionate about creating innovative marketing strategies that drive business growth? Do you have a knack for storytelling and a deep understanding of the healthcare industry? We're seeking a talented Senior Marketing Manager to join our team at Siemens Healthineers AG.About the RoleAs a Senior Marketing Manager, you will be...

  • Senior Marketing Manager

    vor 2 Wochen

    Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit

    Senior Marketing ManagerAre you passionate about creating innovative marketing strategies that drive business growth? Do you have a knack for storytelling and a deep understanding of the healthcare industry? We're seeking a talented Senior Marketing Manager to join our team at Siemens Healthineers AG.About the RoleAs a Senior Marketing Manager, you will be...

  • Senior Marketing Manager

    vor 1 Woche

    Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit

    Senior Marketing ManagerAre you passionate about creating innovative marketing strategies that drive business growth? Do you have a knack for storytelling and a deep understanding of the healthcare industry? We're seeking a talented Senior Marketing Manager to join our team at Siemens Healthineers AG.About the RoleAs a Senior Marketing Manager, you will be...

  • Senior Marketing Manager

    vor 1 Woche

    Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit

    Senior Marketing ManagerAre you passionate about creating innovative marketing strategies that drive business growth? Do you have a knack for storytelling and a deep understanding of the healthcare industry? We're seeking a talented Senior Marketing Manager to join our team at Siemens Healthineers AG.About the RoleAs a Senior Marketing Manager, you will be...