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Lead Growth Marketing for a Global SaaS Platform

vor 2 Monaten


Hamburg, Hamburg, Deutschland airfocus Vollzeit

About airfocus

airfocus is revolutionizing how teams make decisions. From prioritizing features and ideas to crafting effective roadmaps, our platform empowers collaboration and strategic planning. We're a team of passionate individuals dedicated to product excellence, user experience, and compelling storytelling. Our mission is to create value for both our customers and employees.

Your Mission

We're seeking a visionary Director of Marketing to spearhead our growth strategy in the dynamic B2B SaaS landscape. You'll be responsible for developing and executing comprehensive marketing initiatives that drive demand generation, inbound lead acquisition, and brand awareness.

What You'll Do

  • Craft and implement data-driven marketing strategies aligned with our business objectives and market trends.
  • Optimize our demand generation and inbound marketing engine to attract high-quality leads across the EU and US markets.
  • Lead content marketing efforts to establish airfocus as a thought leader in the product management space.
  • Conduct A/B testing and iterative experiments to continuously refine marketing campaigns and maximize ROI.
  • Build, mentor, and inspire a high-performing marketing team that collaborates effectively with sales and product development.

Your Profile

We're looking for an experienced marketing leader with a proven track record of success in the B2B SaaS industry. You possess:

  • A deep understanding of growth marketing principles, including demand generation, inbound strategies, and content marketing.
  • Experience targeting mid-market and enterprise clients, particularly those with technical decision-makers (product, development, finance).
  • At least 4 years of experience leading and managing marketing teams in a fast-paced environment.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Excellent communication, interpersonal, and leadership skills.