Digital Marketing Strategist

vor 1 Tag


Karlsruhe, Baden-Württemberg, Deutschland Industrial Application Software GmbH Vollzeit

We are seeking a highly skilled Digital Marketing Strategist to join our team at Industrial Application Software GmbH.

As a key member of our marketing team, you will be responsible for developing and implementing comprehensive advertising campaigns and strategies, both online and offline.

You will work closely with our marketing manager to plan and support promotional events and contests, cultivate cross-marketing partnerships with other businesses, and produce and share content on social media.

Additionally, you will be responsible for optimizing our websites for search engines, analyzing web traffic data, and conducting customer surveys to gain a better understanding of market groups.

You will also coordinate with our organizational teams to develop and standardize digital assets, monitor their performance, and provide recommendations for improvement.

Furthermore, you will research digital trends and marketing technology tools aligned with our digital marketing strategies and provide implementation suggestions.

As a Digital Marketing Strategist, you will collaborate with internal stakeholders to align digital marketing strategies with overall marketing and business objectives.

You will assist in formulating strategies to build a lasting digital connection with our worldwide offices and oversee the online marketing strategy for the organization.

Key qualifications for this role include excellent communication and interpersonal skills, solid knowledge of B2B technology, international trade, software, and ERP, and 5+ years of PR or executive communications experience.

We offer a dynamic working environment, individual induction and training, design and development opportunities, and a performance-related salary.

Our team is committed and cooperative, and we look forward to welcoming you on board.



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