Digital Marketing Performance Lead

vor 4 Wochen

Berlin, Berlin, Deutschland Blacklane Vollzeit

We are seeking a skilled Digital Marketing Performance Lead to enhance our dynamic marketing division. Based in a vibrant environment, you will focus on launching and refining paid media initiatives across a diverse channel spectrum. You will also be responsible for pioneering new channels currently under evaluation, ensuring that our digital marketing efforts are in sync with our growth objectives and performance benchmarks. We are looking for a motivated, analytical, and commercially savvy marketing professional to oversee daily optimizations, campaigns, and innovative strategies to meet return on ad spend (ROAS) and acquisition targets.

Your Key Responsibilities:

Global and Local Campaign Oversight: Enhance campaigns across platforms such as YouTube, Google App Campaigns, and Meta to boost brand visibility and user acquisition. Ensure peak performance while exploring new opportunities within these platforms. New Channel Leadership: Assume responsibility for emerging channels being evaluated (e.g., Programmatic, Demand Generation). Lead Generation Strategy: Design, optimize, and analyze Lead Generation campaigns to support partner acquisition initiatives. Performance Media Strategy and Analysis: Formulate, implement, and supervise innovative paid media strategies to achieve ambitious objectives. Analyze growth metrics and provide data-driven insights. Collaborative Efforts: Partner with the Senior Marketing Analyst on expenditure tracking, new customer acquisition costs, and return on investment (ROI). Collaborate effectively with brand, creative, and retention teams to ensure advertising creatives are aligned with brand standards and optimized for performance, supporting comprehensive campaigns. Additionally, work alongside the Senior Performance Marketing Manager to review campaign outcomes and brainstorm new testing concepts. Relationship Management: Cultivate relationships with dedicated platform managers to trial new product betas, align on best practices, and benchmark against industry competitors.

About You:

Campaign Management Experience: 2-3 years of experience in managing international brand awareness, lower funnel, and retargeting campaigns, with hands-on involvement in the creation and optimization of campaigns to meet cost per acquisition (CPA) and ROI goals. Marketing Metrics Proficiency: Familiarity with complex marketing metrics and KPIs, including SKAN, Sandbox, and mobile measurement partners (MMPs) like Adjust and Appsflyer. Innovative Mindset: Highly proactive in identifying new acquisition avenues and enhancing performance. Resilient and inventive in addressing technical challenges. Data Interpretation Skills: Capability to convert data into actionable insights for business applications. Strategic Perspective: A strategic thinker with a growth-oriented mindset and a profound understanding of business implications. Team Collaboration: Experience in working collaboratively across various teams such as Product and Business Intelligence/Analytics. Communication Proficiency: Exceptional communication and presentation skills in English; ability to effectively convey performance, strategy, and priorities. Brand Awareness Expertise: Experience in brand awareness display prospecting campaigns, including Rich Media, Video, and High-Impact brand initiatives.

MORE THAN A JOB:

Blacklane is a scale-up founded in 2011, with a mission to create a premier global chauffeur service. We have evolved significantly, achieving over €100 million in annual revenue (pre-pandemic) and are backed by prominent investors across multiple countries. We are recognized as a trusted brand in corporate travel.

We uphold ethical business practices and foster a strong company culture.

Continuous Learning: We value open and actionable feedback as a cornerstone of ongoing development. You will have the opportunity to set your personal development plan and actively participate in our internal learning communities to advance your career. Flexible Working: We understand the importance of work-life balance. Find what works best for you and your team with flexible working hours and remote work options. Team Integration: Engage with fellow colleagues through regular team events. Our success is driven by a collaboration of diverse individuals from various backgrounds, and we are eager to welcome more exceptional talent. Employee Stock Options: We believe in sharing the company's success with all employees, providing virtual stock options to every team member. Fair Compensation: We have established salary bands aligned with local living costs, ensuring equitable pay for all employees. Sustainability Commitment: We prioritize both people and the planet, having initiated the mobility industry's first global carbon offset scheme. We aim to deliver a significant portion of our journeys in electric vehicles. Equal Opportunity: We are dedicated to fostering an inclusive and diverse workplace. All qualified applicants are considered for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Community Engagement: Each team member receives paid leave annually to participate in volunteer initiatives or lead community outreach projects that resonate with their passions.

  • Digital Marketing Performance Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland Rhenus Special Delivery digital GmbH & Co. KG Vollzeit

    Gibt es eine Karriere-Logistik? Bei uns schon. Als global agierender Logistikdienstleister mit einem Team in über 60 Ländern optimieren wir komplexe Lieferketten und bieten unseren Kunden innovative Zusatzleistungen. Rhenus Special Delivery digital fördert die strategische Weiterentwicklung der Rhenus High Tech und Rhenus Home Delivery mit einem klaren...

  • Digital Marketing Performance Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland AUTO1 Global Services SE & Co. KG Vollzeit

    Digital Marketing Performance Lead (f/m/x) - Company OverviewAt AUTO1 Global Services SE & Co. KG, our dedicated marketing team leverages analytical insights to execute effective performance marketing strategies and enhance the customer experience. We manage all acquisition marketing and conversion optimization initiatives internally, fostering an excellent...

  • Digital Marketing Performance Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland Talentspring Academy Vollzeit

    Werde Teil unseres TeamsAls führende Beratungsboutique im Bereich der Personalvermittlung und -Entwicklung sucht die Talentspring Academy zur Unterstützung des Wachstums einen Digital Marketing Performance Lead (m/f/d), der eine zentrale Rolle bei der Planung, Umsetzung und Optimierung von Performance-Marketing-Strategien spielt.Deine Aufgaben im...

  • Digital Marketing Performance Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland AUTO1 Global Services SE & Co. KG Vollzeit

    Digital Marketing Performance Lead (f/m/x) - Company OverviewAt AUTO1 Global Services SE & Co. KG, our dedicated marketing team leverages analytical insights to execute effective performance marketing strategies and enhance the customer experience. We manage all acquisition marketing and conversion optimization efforts internally, fostering an environment...

  • Digital Marketing Performance Specialist

    vor 4 Wochen

    Berlin, Berlin, Deutschland myCraftnote Digital GmbH Vollzeit

    Become a key player in the digital evolution of the construction sectorAt myCraftnote Digital GmbH, we are revolutionizing how craftsmen manage their projects through our cutting-edge platform, Craftnote. By transitioning from traditional paper-based methods to streamlined digital workflows, we empower craftsmen to enhance their efficiency and reduce...

  • Marketing-Managerin/Marketing-Manager für Performance

    vor 1 Woche

    Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Aufgaben und VerantwortlichkeitenAls Leiterin/Leiter Performance Marketing bei Invictus Lead Generation GmbH bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen verantwortlich.Entwickelst und implementierst effektive Online-Marketing-Strategien, um die Ziele der Agentur zu...

  • Digital Marketing Performance Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland Blacklane Vollzeit

    We are seeking a skilled Digital Marketing Performance Lead to enhance our expanding marketing division. Based in a dynamic environment, your focus will be on launching and refining paid media initiatives across a diverse channel portfolio. You will also spearhead the exploration of new channels currently under evaluation, ensuring our digital marketing...

  • Digital Marketing Performance Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland Blacklane Vollzeit

    We are seeking a skilled Digital Marketing Performance Lead to enhance our expanding marketing division. Based in a dynamic environment, your focus will be on launching and refining paid media initiatives across a diverse channel portfolio. You will also be responsible for pioneering new channels under evaluation, ensuring that our digital marketing efforts...

  • Digital Marketing Performance Manager

    vor 4 Wochen

    Berlin, Berlin, Deutschland Digital Career Institute GmbH Vollzeit

    Become a Part of Digital Career InstituteIf you have a strong enthusiasm for Performance Marketing and seek a role that creates a significant social impact, consider joining the team at Digital Career Institute GmbH as a Digital Marketing Performance Manager. In alignment with our mission to deliver top-notch education for individuals aiming to enter the...

  • Leiter für Performance-Marketing

    vor 4 Wochen

    Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Invictus Lead Generation GmbH ist ein führendes Unternehmen im Bereich B2B-Leadgenerierung und Unternehmenskommunikation. Mit über 20 Jahren Erfahrung im digitalen Marketing und Vertrieb unterstützen wir unsere Kunden aus Europa, Nordamerika und Südostasien dabei, erfolgreich neue Märkte in der DACH-Region zu erschließen. Unser Fokus liegt auf...

  • Performance Marketing Team Leader

    vor 4 Wochen

    Berlin, Berlin, Deutschland TeamViewer Vollzeit

    Key ResponsibilitiesAs the Performance Marketing Team Leader, you will oversee our dedicated team of digital marketing specialists and manage relationships with our international media partners to enhance growth and operational efficiency. You will be at the forefront of all digital advertising initiatives at TeamViewer, from brand promotions linked to our...

  • Performance Marketing Team Leader

    vor 4 Wochen

    Berlin, Berlin, Deutschland TeamViewer Vollzeit

    Key ResponsibilitiesAs the Performance Marketing Team Leader, you will oversee our dedicated team of performance marketing specialists and manage relationships with our international media agencies and partners to enhance growth and efficiency. You will be at the forefront of all digital advertising initiatives at TeamViewer, encompassing brand campaigns...

  • Digital Marketing Performance Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland Gymondo GmbH Vollzeit

    Your Role in the TeamAs the Digital Marketing Performance Lead, you will strategize, execute, and oversee performance-driven marketing initiatives across diverse channels. Your primary focus will be on App Store Advertising (ASA) and Paid Search, with opportunities to expand your responsibilities into other paid media avenues.What You Can AnticipateOversee...

  • Leiterin/Leiter Performance Marketing

    vor 1 Woche

    Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Beschreibung der PositionWir suchen eine erfahrene Marketing-Expertin/Experten, die sich auf die strategische und operative Planung, Umsetzung und Optimierung von Online-Marketing-Kampagnen spezialisiert hat. Als Leiterin/Leiter Performance Marketing bei Invictus Lead Generation GmbH werden Sie Teil unseres Teams sein, das sich auf B2B-Lead-Generation und...

  • Performance Marketing Social Media Lead

    vor 4 Wochen

    Berlin, Berlin, Deutschland Performance Marketing Agentur firststars GmbH Vollzeit

    Become a key player as a Social Media Manager for Paid AdvertisingWe are seeking a skilled professional to assist our clients in the digital marketing arena. Your role will encompass onboarding new clients, overseeing and enhancing advertising campaigns across multiple social media channels, collaborating with our internal design team, performing audience...

  • Performance Marketing Manager

    Vor 5 Tagen

    Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    AufgabenAls Performance Marketing Manager bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen (Display, SEA, Social Ads) verantwortlich.Deine Aufgabe ist es, die Performance deiner Kampagnen zu überwachen, indem du die relevanten KPIs analysierst und das Budget stets im Blick...

  • Performance Marketing Manager

    Vor 5 Tagen

    Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    AufgabenAls Performance Marketing Manager bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen (Display, SEA, Social Ads) verantwortlich.Deine Aufgabe ist es, die Performance deiner Kampagnen zu überwachen, indem du die relevanten KPIs analysierst und das Budget stets im Blick...

  • Head of Performance Marketing

    Vor 6 Tagen

    Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About Primal State Performance GmbHWe are a dynamic and fast-growing Beauty & Well-Aging company from Berlin, dedicated to creating glow moments and empowering our customers to unlock their full beauty and potential.Our mission is to build a strong and diverse team that shares our values and is passionate about delivering exceptional results. As a key member...

  • Head of Performance Marketing

    Vor 6 Tagen

    Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About Primal State Performance GmbHWe are a dynamic and fast-growing Beauty & Well-Aging company from Berlin, dedicated to creating glow moments and empowering our customers to unlock their full beauty and potential.Our mission is to build a strong and diverse team that shares our values and is passionate about delivering exceptional results. As a key member...

  • Lead Performance Marketing Strategist

    vor 4 Wochen

    Berlin, Berlin, Deutschland TLGG Vollzeit

    Hast du eine Leidenschaft für datengetriebenes Marketing und die Fähigkeit, durchstrategische Optimierung beeindruckende Ergebnisse zu erzielen? Bist du versiert im Umgangmit Plattformen wie Instagram, TikTok und Snapchat? Dann könnte die Rolle als LeadPerformance Marketing Strategist (w/m/d) bei TLGG genau das Richtige für dich sein.AufgabenEntwicklung...