Aktuelle Jobs im Zusammenhang mit Digital Marketing Performance Lead - Berlin, Berlin - Blacklane


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    ÜberblickAls Marketing-Manager (Performance Marketing) bei Invictus Lead Generation GmbH bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen verantwortlich.AufgabenDu entwickelst und implementierst kanalübergreifende Online-Marketingstrategien, um die Zielgruppe zu erreichen...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    INVICTUS ist ein Marktführer für B2B-Lead-Generation und Unternehmenskommunikation mit Sitz in Deutschland und Österreich. Basierend auf unserer 20-jährigen Expertise im Online-Marketing und Vertrieb begleiten wir unsere Kunden aus Europa, Nordamerika und Südostasien erfolgreich in neue Zielmärkte in der DACH-Region. Wir sind darauf spezialisiert,...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Aufgaben und VerantwortlichkeitenAls Leiterin/Leiter Performance Marketing bei Invictus Lead Generation GmbH bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen verantwortlich.Entwickelst und implementierst effektive Online-Marketing-Strategien, um die Ziele der Agentur zu...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Aufgaben und VerantwortlichkeitenAls Leiterin/Leiter Performance Marketing bei Invictus Lead Generation GmbH bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen verantwortlich.Entwickelst und implementierst effektive Online-Marketing-Strategien, um die Ziele der Agentur zu...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Head of Performance Marketing to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive performance marketing strategy that aligns with our business objectives.Key Responsibilities:Develop and...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Head of Performance Marketing to lead our dynamic team in driving customer acquisition and optimizing ROI across key channels.As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that align with our business objectives, while uncovering...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Invictus Lead Generation GmbH ist ein führendes Unternehmen im Bereich B2B-Leadgenerierung und Unternehmenskommunikation. Mit über 20 Jahren Erfahrung im digitalen Marketing und Vertrieb unterstützen wir unsere Kunden aus Europa, Nordamerika und Südostasien dabei, erfolgreich neue Märkte in der DACH-Region zu erschließen. Unser Fokus liegt auf...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    {"h2": "Unlock Your Potential as a Performance Marketing Expert", "p": "At Primal State Performance GmbH, we're on a mission to empower our customers to unlock their full beauty and potential. As a dynamic, fast-growing Beauty & Well Aging company from Berlin, we're looking for a talented Head of Performance Marketing to join our team. In this role, you'll...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About the RoleWe are seeking a highly skilled Head of Performance Marketing to lead our digital marketing efforts and drive business growth. As a key member of our team, you will be responsible for developing and executing strategic marketing plans that align with our business objectives.Key Responsibilities:Lead a team of marketing professionals to achieve...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Beschreibung der PositionWir suchen eine erfahrene Marketing-Expertin/Experten, die sich auf die strategische und operative Planung, Umsetzung und Optimierung von Online-Marketing-Kampagnen spezialisiert hat. Als Leiterin/Leiter Performance Marketing bei Invictus Lead Generation GmbH werden Sie Teil unseres Teams sein, das sich auf B2B-Lead-Generation und...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Beschreibung der PositionWir suchen eine erfahrene Marketing-Expertin/Experten, die sich auf die strategische und operative Planung, Umsetzung und Optimierung von Online-Marketing-Kampagnen spezialisiert hat. Als Leiterin/Leiter Performance Marketing bei Invictus Lead Generation GmbH werden Sie Teil unseres Teams sein, das sich auf B2B-Lead-Generation und...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About This RoleWe're looking for a seasoned marketing professional to lead our performance marketing efforts. As Head of Performance Marketing, you will be responsible for driving customer acquisition and optimizing ROI across key channels.


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Head of Performance Marketing to lead our dynamic team and drive customer acquisition and optimization across key channels.As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that align with our business objectives, while uncovering new...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    AufgabenAls Performance Marketing Manager bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen (Display, SEA, Social Ads) verantwortlich.Deine Aufgabe ist es, die Performance deiner Kampagnen zu überwachen, indem du die relevanten KPIs analysierst und das Budget stets im Blick...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    AufgabenAls Performance Marketing Manager bist du für die strategische und operative Planung, Umsetzung und Optimierung aller kanalübergreifenden Online-Marketingmaßnahmen (Display, SEA, Social Ads) verantwortlich.Deine Aufgabe ist es, die Performance deiner Kampagnen zu überwachen, indem du die relevanten KPIs analysierst und das Budget stets im Blick...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About Glow25Glow25 is a dynamic and fast-growing Beauty & Well Aging company based in Berlin. Our mission is to create glow moments and empower our customers to unlock their full beauty and potential.We're a remote-first team with a strong focus on building connections and enjoying our work. We're looking for empathetic, smart, resilient, and values-driven...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About Glow25Glow25 is a dynamic and fast-growing Beauty & Well Aging company based in Berlin. Our mission is to create glow moments and empower our customers to unlock their full beauty and potential.We're a remote-first team with a strong focus on building connections and enjoying our work. We're looking for empathetic, smart, resilient, and values-driven...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Invictus Lead Generation GmbH ist ein führendes Unternehmen im Bereich B2B-Leadgenerierung und Unternehmenskommunikation, das über 20 Jahre Erfahrung im Online-Marketing und Vertrieb verfügt. Wir unterstützen unsere Kunden aus Europa, Nordamerika und Südostasien bei der erfolgreichen Erschließung neuer Zielmärkte in der DACH-Region. Unser Fokus liegt...


  • Berlin, Berlin, Deutschland Invictus Lead Generation GmbH Vollzeit

    Invictus Lead Generation GmbH ist ein führendes Unternehmen im Bereich B2B-Leadgenerierung und Unternehmenskommunikation, das über 20 Jahre Erfahrung im Online-Marketing und Vertrieb verfügt. Wir unterstützen unsere Kunden aus Europa, Nordamerika und Südostasien bei der erfolgreichen Erschließung neuer Zielmärkte in der DACH-Region. Unser Fokus liegt...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About Primal State Performance GmbHWe're a dynamic, fast-growing Beauty & Well Aging company from Berlin, dedicated to creating glow moments and empowering our customers to unlock their full beauty and potential.Our mission is to develop functional foods and natural supplements that provide more energy and well-being in daily life.Job Title: Head of...

Digital Marketing Performance Lead

vor 3 Monaten


Berlin, Berlin, Deutschland Blacklane Vollzeit

We are seeking a skilled Digital Marketing Performance Lead to enhance our expanding marketing division. Based in a dynamic environment, your focus will be on launching and refining paid media initiatives across a diverse channel portfolio. You will also be responsible for pioneering new channels under evaluation, ensuring that our digital marketing efforts are in sync with our growth objectives and performance benchmarks. We are looking for a motivated, analytical, and commercially savvy marketing professional to oversee daily optimizations, campaigns, and innovative strategies to meet return on ad spend (ROAS) and customer acquisition targets.

Key Responsibilities:

Global and Local Campaign Oversight: Fine-tune campaigns across platforms such as YouTube, Google App Campaigns, and Meta to enhance brand visibility and user acquisition. Ensure campaigns perform optimally while exploring new opportunities within the platforms. New Channel Development: Assume responsibility for new channels currently under exploration (e.g., Programmatic, Demand Generation). Lead Generation Strategy: Design, optimize, and analyze Lead Generation campaigns to bolster partner acquisition initiatives. Performance Media Strategy and Analysis: Formulate, implement, and supervise cutting-edge paid media strategies to meet ambitious performance targets. Analyze growth metrics and provide data-driven insights. Collaborative Efforts: Partner with the Senior Marketing Analyst on expenditure tracking, customer acquisition costs, and return on investment (ROI). Collaborate effectively with brand, creative, and retention teams to ensure that advertising materials are on-brand and optimized, supporting comprehensive campaigns. Additionally, work alongside the Senior Performance Marketing Manager to review campaign outcomes and brainstorm innovative testing strategies. Relationship Management: Cultivate relationships with dedicated platform managers to test new product innovations, align on best practices, and benchmark against industry competitors.

About You:

Campaign Management Expertise: 2-3 years of experience in managing international brand awareness, lower funnel, and retargeting campaigns, with hands-on experience in creating and optimizing campaigns to achieve CPA and ROI objectives. Marketing Metrics & KPIs: Proficient in navigating complex marketing metrics and KPIs, including SKAN, Sandbox, and MMPs like Adjust and Appsflyer. Innovative Mindset: Highly proactive in identifying new acquisition avenues and enhancing performance. Resilient and creative in addressing technical challenges. Data-Driven Decision Making: Capable of transforming data into actionable insights for business application. Strategic Perspective: A strategic thinker with a growth-oriented mindset and a profound understanding of business implications. Team Collaboration: Proven experience in collaborating across diverse teams such as Product and Business Intelligence/Analytics. Communication Proficiency: Exceptional communication and presentation skills in English; adept at conveying performance, strategy, and priorities effectively. Brand Visibility Experience: Background in brand awareness display prospecting campaigns, including Rich Media, Video, and High-Impact brand initiatives.

MORE THAN A JOB:

Blacklane is a scale-up founded in 2011, aiming to create a premier global chauffeur service. We have evolved from filling chauffeurs' 'empty leg' journeys to achieving significant growth with our partners, generating over €100 million in annual revenue. Supported by investors in Germany, Japan, Switzerland, and the UAE, we have established ourselves as a trusted name in corporate travel.

We prioritize ethical business practices and foster a strong company culture.

Continuous Learning: We believe that constructive feedback is vital for ongoing development. Establish your personal development plan and actively engage in our internal learning communities to advance your career. Flexible Working: We understand the importance of work-life balance. Discover what arrangements work best for you and your team with flexible hours and remote work options. Community Engagement: Connect with fellow colleagues through regular team events. Our success is driven by a collaborative effort of over 350 individuals from 70 different nations, and we are eager to welcome more exceptional talent. Employee Stock Options Plan: We aim for all employees to share in the company's success, offering virtual stock options to every team member. Fair Compensation: We have established salary bands aligned with local living costs, ensuring equitable pay for all employees. Sustainability Commitment: We care for both people and the planet, having initiated the mobility industry's first global carbon offset scheme in 2017. Blacklane has committed to delivering 15% of its journeys in electric vehicles. Equal Opportunity: We are dedicated to fostering inclusion and diversity. Our work environment is designed to be inclusive, inspiring, and open. All qualified applicants are considered for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Community Service Day: Each team member receives 8 hours of paid leave annually to engage in volunteer initiatives of their choice or lead community outreach projects. Utilize this time to support a cause that resonates with you.