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Brand Marketing Expert

vor 2 Monaten

Munich, Bayern, Deutschland The LEGO Group Vollzeit
Job Description

About the Role

We are seeking a highly skilled Brand Marketing Expert to join our team at The LEGO Group. As a key member of our marketing team, you will be responsible for developing and driving stories and campaign strategy for Europe Central, considering the specific needs of the markets.

Key Responsibilities

  • Develop and implement well-rounded local marketing plans in line with business unit and regional strategy, especially for the themes within the main responsibility.
  • Execute influencer campaigns and overall influencer strategy, leveraging your expertise to drive brand growth and engagement.
  • Balance the need to create consumer demand and shopper conversion across ATL and BTL in close collaboration with internal departments and external partners.
  • Plan and monitor the performance of themes, prepare and take actions to optimize results.
  • Drive marketing innovation and effectiveness through a systematic and structured review of channel and touchpoint performance.
  • Work closely with other audience teams and LEGO Masterbrand on overall portfolio storylines, key deliverables, and commonalities.

Requirements

  • Several years of work experience in Brand/Product Management/Communications or related experience in Marketing Management.
  • Strong track record in the development of integrated marketing plans.
  • Extensive experience in planning and execution of (digital) media strategies.
  • Proven track record in business management of brands and products, monitoring performance, and building action plans.
  • Strong background in Influencer Marketing.
  • Strong drive, business sense, and strategic skills.
  • Excellent communication and networking skills.
  • Proactive and ability to perform independently.
  • English and German – proficient in speaking and writing.

What We Offer

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office.