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EU Marketing Operations Specialist

vor 3 Monaten


Berlin, Berlin, Deutschland Veeva Systems Vollzeit

Position Overview

We are seeking a dedicated Senior Marketing Operations Manager to become a vital part of our exceptional EU Marketing team. This position is designed for a 'leader-operator', someone who can provide both strategic guidance to facilitate the execution of marketing initiatives led by the field marketing team, while also enhancing the automation processes across various functions such as campaign development, testing, nurturing, scoring, and performance analytics. We require an authority in Marketo marketing automation to effectively segment our target audience and ensure timely communication, empowering teams with data-driven insights that enhance their marketing efforts. This role presents a significant opportunity to empower a Vertical SaaS marketing team with the necessary technology, processes, and best practices to elevate marketing campaign effectiveness and improve the buyer experience. The ideal candidate will possess a solid understanding of CRM and marketing automation best practices, along with marketing analytics.

Key Responsibilities

  • Conduct quarterly, high-quality campaign analyses to identify trends that yield early insights aimed at enhancing ABM, event, and digital campaign performance across the EU.
  • Develop a semi-annual communication on marketing automation trends and best practices to optimize outreach, program conversions, and overall engagement with the target database.
  • Collaborate with regional marketing leaders to translate marketing data into actionable insights that drive ongoing performance enhancements.
  • Serve as the in-house expert consultant for our EU team, creating optimized campaign journeys, improved nurture programs, and persona-focused segmentation.
  • Build a comprehensive library of training materials on marketing automation topics, including persona-based data segmentation, Pardot engagement studio best practices, and email testing.
  • Deliver quarterly metrics on campaign performance and provide proactive recommendations to maximize account engagement, opportunity creation, campaign influence, and marketing budget optimization.
  • Generate Veeva Summit event reports and be fully equipped to present weekly and post-event analytics to both operational and executive-level stakeholders.

Qualifications

  • 5+ years of experience in supporting global campaign deployment and optimization, with a strong grasp of key concepts such as campaign planning, execution, testing, and metrics within a B2B enterprise software context.
  • Exhibits a strong capability to devise marketing operations strategies with the team and empower them to execute swiftly.
  • Proven working knowledge/certification in CRM and Marketo (or equivalent) is required.
  • Expertise in persona-focused database segmentation and enhancement.
  • Strong proficiency in Excel.
  • Ability to foster relationships in a cross-functional global environment.
  • Demonstrates proven data manipulation and analytical skills designed to convert raw marketing data into performance improvement insights, and can effectively communicate related recommendations through impactful storytelling.
  • Critical thinking, attention to detail, and problem-solving skills are essential.
  • A hands-on, strong team player with a positive attitude and excellent oral and written communication skills in English.
  • Ability to manage and deliver on multiple strategic projects under tight timelines within a multinational matrixed team structure.
  • Proven ability to thrive in a dynamic environment.
  • A Bachelor's degree is required.

Preferred Qualifications

  • Experience with analytics platforms (Tableau, Sigma, etc.) or equivalent.
  • Basic knowledge of SQL or other database expertise.
  • Advanced technical skills in HTML coding, CSS, and JavaScript.
  • Understanding of digital marketing concepts: web tracking, Google Analytics.
  • Experience in vendor management.
  • Experience in the life sciences industry is advantageous.

Benefits

  • Opportunity to work with a recognized market leader.
  • Career advancement opportunities - the potential is limitless.
  • Exceptional support from the broader team, along with a best-in-class tech stack to facilitate success in your role.
  • Flexible work policy - options to utilize office spaces or work remotely as needed.
  • A comprehensive range of perks and benefits - explore more by applying.

Veeva is an equal opportunity employer, committed to fostering a culture of inclusion and building a diverse workforce. We value individuals for their unique contributions and experiences.