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B2B Commercial Strategy Lead
vor 3 Monaten
The Quality Group GmbH is a prominent player in the sports and dietary nutrition sector within Germany and Europe, boasting over EUR 500 million in sales. The company is experiencing rapid growth and maintains a healthy profit margin, guided by its founders and a distinguished leadership team.
As the B2B Lead for More Nutrition (m/f/x), you will take charge of crafting, implementing, and expanding B2B commercial strategies, plans, and tools for the More Nutrition brand to meet business goals. Your role will involve empowering B2B sales teams, both online and offline, to enhance category growth, deliver customer value, and ensure flawless execution. The primary objective is to excel across all B2B trade channels and fortify More's market presence.
Key Responsibilities:- Develop and execute a comprehensive B2B Go-To-Market strategy, focusing on essential trade channels and establishing clear priorities, KPIs, and customer-centric plans.
- Design and implement innovative brand activation strategies to maximize category value and ensure impeccable execution across B2B online and offline channels.
- Define and execute the More sales fundamentals 5P (Product, Price, Promotion, Place, People) strategies for B2B channels.
- Inspire leading B2B customers with in-depth category insights, vision, and proven commercial models to drive category growth.
- Act as the representative of B2B customers and Sales teams, integrating their needs into More Nutrition brand strategies through comprehensive visibility and systematic feedback mechanisms.
- Oversee the operational execution of B2B brand strategies, ensuring timely delivery of all plans and resources to B2B Sales teams.
- Enhance the brand and category expertise of B2B Sales teams and develop B2B capabilities within the More Business Unit.
- Monitor market execution and KPIs to scale best practices and address any gaps as necessary.
- Bachelor's degree in Business Administration or a related field.
- Proven experience in B2B channel management with a successful track record in both offline and online trade channels as a Sales Representative and Key Account Manager.
- Extensive background in B2B trade marketing, including the development of brand commercial strategies and product innovation within multifunctional teams.
- Demonstrated ability to drive joint value creation through commercial plans that enhance category growth and secure robust in-store customer support.
- Strong leadership capabilities, adept at setting commercial direction, advocating for customer needs internally, and ensuring effective execution by B2B sales teams.
- Excellent collaboration skills to navigate internal matrix organizations and gain strong support from both B2B sales teams and customers.
- Data-driven mindset with strong analytical and problem-solving skills to scale successes, address gaps in real-time, and refine future strategies.
- Fluency in English is essential; proficiency in German is an advantage.
Being part of The Quality Group GmbH means engaging in a high-performance environment with a shared passion for our products and mission. Expect a diverse culture, strong team cohesion, continuous opportunities for professional development, and an exciting blend of lifestyle and work.
