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CRM Manager
vor 2 Monaten
About the Role:
Dentolo Deutschland GmbH is seeking a highly motivated and experienced CRM Manager to join our Growth Marketing team. As a key member of our team, you will be responsible for driving efficiency in our customer journeys through smart and smooth lead nurturing, customer activation, and engagement.
Key Responsibilities:
- Optimize existing lead nurture sequences and create new journeys in collaboration with a CRM agency
- Engage with and drive revenue from customers by building lifecycle marketing sequences that deliver the right message at the right time using the right channel
- Ensure excellence in our CRM platform (ActiveCampaign) and CDP set up as well as our CRM tech stack, working with other teams across the company
- Work with cross-functional stakeholders to define new lead and customer segments to test out, and own the A:B Experimentation strategy across our email channel
- Work with the Content team to develop and create comprehensive email content, aligned with tone of voice and brand guidelines
- Monitor, maintain, and create CRM dashboards (on Metabase), owning and steering CRM performance analysis (e.g. Deliverability, Opens, Click to Contracts)
Requirements:
- 3+ years experience with a CRM tool, ActiveCampaign is a strong plus but experience with other tools such as Braze, Hubspot, Mailchimp is also beneficial
- 3+ years in an operations-driven marketing environment like CRM, Performance Marketing, or eCommerce
- In-depth understanding of GDPR, prior experience ensuring GDPR compliance (including data processing, consent management) and its application within CRM systems
- Experience using data visualization tools such as Metabase, Looker and an understanding of CRM analytics
- Interest and experience in investigating bugs, implementing fixes, and optimizing existing processes; experienced and/or interested in workflow automation tools such as Zapier
- Interest in transforming business needs into CRM initiatives and processes
- Comfortable working with cross-functional stakeholders and being involved in a variety of projects and have experience in project management
- Fluent in German (ideally a native speaker) and fluent in English in speech and writing (we would appreciate receiving a resume in English)
Nice to Have:
- Experience with workflow Automation Platforms (We use Zapier but any experience with n8n, Superblocks,... would also be beneficial here)
- Programming Languages: SQL, Python, JavaScript
- Familiarity with HTML is a plus, as it can aid in customizing email templates and other CRM-related tasks
About Dentolo:
Dentolo Deutschland GmbH is a customer-obsessed expert that loves working together as a team. Our culture is built on collaboration, fast execution, and bold actions, always caring about the customer first. We believe in offering a solution for everyone's individual needs, so that they and their loved ones can be more carefree.
