Localization Campaign Strategist
vor 4 Wochen
As the new Campaign Localization Manager (m/w/d), you will play a pivotal role within the brand and communication team. Your primary responsibility will be to guide our European markets and oversee the adaptation and localization of master campaign assets and content across the region. In this capacity, you will serve as a crucial link between campaign managers, regional marketing managers, external localization teams, and creative agencies/suppliers. Additionally, you will supervise the production of all model and brand brochures, collaborating with external suppliers while ensuring alignment with internal departments such as campaign managers and digital/social media managers to effectively utilize available image assets, product managers for each model, and legal teams.
Key Responsibilities:- Ensure adherence to the pan-European Corporate Identity (CI) and maintain consistency of local campaigns with the global and European brand strategy, managing localization requests and conducting marketing audits.
- Manage and coordinate localization operations.
- Collaborate with the HMC team to facilitate corporate identity training, implement new guidelines, and ensure brand consistency across Europe while supporting local campaign planning.
- Oversee the production and digital transition of product and brand brochures, as well as pre-launch materials.
- Work closely with various internal departments (digital, 3D KV production, product managers, legal, etc.) to gather essential input for brochures and leaflets.
- Organize assets and content for the monthly internal newsletter.
- Drive and enhance HME's internal branding strategy in collaboration with HR, General Affairs, and Brand Experience.
- Optimize internal communication to ensure a clear brand message and consistency.
- Align internal assets for HME facilities (lobby, floors, canteen, etc.) in accordance with the latest marketing campaigns.
- Create bespoke exhibitions/assets to support selected marketing initiatives.
- Organize and manage presentation materials for monthly G5 calls for the Brand Communications team.
- Coordinate external events (Pan-European Marketing Conferences) at least twice a year (both in-person and online) and internal events (e.g., agency gatherings).
- Maintain daily communication with all markets to address issues, support specific requests, and ensure alignment with the Hyundai Motor Company team.
- University Degree or equivalent qualification.
- A minimum of 3-5 years of experience in a Project Management role within the Marketing department in the Automotive industry (OEM) or a related Agency environment.
- Strong Project Management capabilities in an international context are essential.
- A solid understanding of the creativity and strategic thinking behind campaigns, with the ability to apply materials effectively.
- Proficient in analyzing various localization proposals from markets in detail.
- Excellent English language skills; proficiency in German is a plus.
- A competitive salary and comprehensive benefits package.
- Flexible working hours and a hybrid work policy.
- Opportunities for continuous learning and professional development.
- Access to a car sharing and leasing mobility program.
- Complimentary daily lunch at the office canteen and subsidized breakfast snacks.
- Free access to the company gym.
- Opportunities to participate in company sports clubs, including tennis, soccer, yoga, and golf.
- A highly international working environment.
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