CRM Strategist

Hyundai is a leading automotive manufacturer seeking a highly skilled CRM Strategist to join our team. As a CRM Strategist, you will play a critical role in developing and executing CRM strategies to support sales objectives and increase customer lifetime value.

• Develop and execute CRM strategies to support sales objectives and increase customer lifetime value across customer lifecycle stages (e.g. lead acquisition, onboarding, engagement, loyalty, retention)
• Collaborate with sales, marketing, and service teams to gather, define, and deliver new business requirements
• Identify relevant customer data and continuously improve the customer database for effective segmentation and personalized communication, while ensuring compliance with GDPR regulations
• Analyze CRM campaign performance data to derive strategic insights for enhancing CRM strategies
• Lead offline and online multi-channel campaign management for new customer acquisition (conquest activities) and ensure consistent brand experiences across all touchpoints to foster customer loyalty
• Oversee lead nurturing and developing lead management processes from conceptualization to implementation, including KPI definition and results monitoring
• Lead customer data management efforts, including database segmentation and enhancing data quality within Salesforce
• Report key lead management results up to the sales conversation rate and drive data cleansing projects as needed
• Collaborate with external partners to deliver high-quality services that align with company requirements

• University Degree (BSc, MSc) in Computer Science, Engineering, Mathematics, Economics, or other business-related field
• Minimum of 3 years of relevant professional experience in CRM management and lead generation in a dynamic environment, e.g. consultancy, start-up, or agency
• Experience in sales and service management using Salesforce CRM
• Salesforce certifications are a plus
• Understanding of sales process and procedures
• Strong analytical skills, solution-oriented, and team player
• Fluent English language and excellent presentation skills

• A highly competitive salary and benefits package
• Flexible working hours and hybrid work policy
• Continued learning and professional development
• Car sharing and car lease mobility program
• Daily complimentary lunch at the office canteen and subsidized breakfast snacks
• Free access to the company gym
• Opportunities to join company sporting clubs, including tennis, soccer, yoga, and golf
• A highly international working environment